Growth-Driven Digital Marketing Lead for E-commerce

Placements24; Birmingham; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Medical and dental benefits

Career advancement

Performance bonuses

Professional development

Job summary

Placements24 in the United Kingdom is seeking a Lead Digital Marketing Strategist to spearhead online growth across SEO, SEM, social media, email, content, and affiliates. You will own strategy, execution, and performance analysis, mentoring a team to deliver measurable ROI in a dynamic e-commerce environment.

The ideal candidate brings 7+ years in digital marketing, a data-driven mindset, and strong leadership skills to drive acquisition, engagement, and retention.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• Minimum 7 years of progressive digital marketing experience, with leadership responsibilities.
• Proven ROI-driven track record across multi-channel campaigns.

Responsibilities

• Develop, implement, and manage multi-channel digital marketing strategies to achieve business objectives.
• Oversee SEO/SEM to increase visibility and drive qualified traffic.
• Lead social media, email, content, and affiliate marketing initiatives.
• Create segmentation, automation, and A/B testing for campaigns.
• Mentor and develop a team of digital marketing specialists.
• Analyze performance, report KPIs, and optimize budgets.

Skills

Leadership

Team management

Data-driven decision making

SEO

SEM

Social media marketing

Email marketing

Content marketing

Affiliate marketing

Budget management

Analytics

Communication

Education

Bachelor's degree in Marketing, Business Administration, or Communications

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Mailchimp

HubSpot

SEMrush

Job description

Placements24 in the United Kingdom is seeking a Lead Digital Marketing Strategist to spearhead online growth across SEO, SEM, social media, email, content, and affiliates. You will own strategy, execution, and performance analysis, mentoring a team to deliver measurable ROI in a dynamic e-commerce environment.

The ideal candidate brings 7+ years in digital marketing, a data-driven mindset, and strong leadership skills to drive acquisition, engagement, and retention.