Go To Market Manager

RAC; West of England; On-site; GBP 50,000 - 70,000; Full time

Job summary

RAC is seeking a Go To Market Manager to drive revenue growth and strategic planning. This pivotal role involves leading GTM strategy, managing promotional campaigns, and ensuring alignment across marketing, sales, and finance teams. Candidates should have a strong commercial background and a proven ability to deliver results in a dynamic environment.

Benefits

25 days annual leave plus bank holidays

Group Personal Pension scheme with up to 6.5% match

Life Assurance cover

24/7 confidential personal support service

Car salary sacrifice scheme

Access to online discounts portal

Colleague Share Scheme

Qualifications

• Proven track record in a commercial or marketing role with P&L accountability.
• Strong commercial acumen with experience delivering against revenue and profit targets.
• Outstanding communication and stakeholder management skills at a senior level.

Responsibilities

• Co-deliver ££M gross revenue budget across consumer acquisition.
• Lead the charge in creating go-to-market strategies.
• Manage the quarterly end-to-end delivery of promotions.

Skills

Commercial acumen

Project management

Stakeholder management

Campaign planning

Job description

RAC Bradley Stoke, England, United Kingdom

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RAC Bradley Stoke, England, United Kingdom

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Are you a commercially driven marketing leader with a passion for driving revenue growth and strategic planning? We're looking for a Go To Market Manager to take a central role in our Acquisition Team — steering Go-To-Market (GTM) strategy, campaign planning and promotional delivery across our consumer channels.

This is a unique opportunity to shape and execute the commercial direction of one of the most dynamic teams in our business. If you’re looking for a role that’s high-impact, cross-functional, and rich in ownership — we’d love to hear from you.

About The Role

As Go To Market Manager, you'll play a pivotal role in translating data and insight into effective, customer-first commercial activity. Working cross-functionally with marketing, pricing, sales, and finance teams, you will lead GTM planning and manage quarterly promotional campaigns that deliver tangible results.

You’ll be responsible for delivering exceptional commercial outcomes - co-owning the cross-category Acq. ££M revenue target, optimising promotional activity, and maximising the return on a significant ATL & BTL budget. You’ll ensure every initiative meets customer needs, adheres to regulations, and enhances our market competitiveness.

Key Responsibilities

Strategic & Financial Delivery - Co deliver ££M gross revenue budget across consumer acquisition, driving commercial value and efficiencies through planning.

Go-To-Market Leadership - Lead the charge in creating go-to-market strategies that deliver excellent propositions to ensure they stand out in a rapidly growing marketplace.

Promotional & Campaign Execution - Manage through the quarterly end-to-end delivery of promotions - ideate, cost in, create and deliver existing and new promotions across all categories

Project & Stakeholder Management - Lead cross-channel GTM projects aimed at reducing inefficiencies and improving alignment. - - Foster a high-performing, collaborative environment that encourages continuous improvement and over-deliver

Manage Go To Market Product roll out - Manage the launches and listing of products across all indirect channels

What We’re Looking For

• Proven track record in a commercial or marketing role with P&L accountability.
• Strong commercial acumen with experience delivering against revenue and profit targets.
• High degree of organisation, initiative and the ability to adapt to changing priorities.
• Outstanding communication and stakeholder management skills at a senior level.
• Ability to translate customer and market insight into compelling commercial propositions.
• Experience leading and influencing cross-functional teams in a matrix environment.
• Strong project management and campaign planning capabilities.
  
  

In return, we offer

FREE RAC Ultimate Complete Breakdown Service from Day One.

• 25 days annual leave entitlement plus bank holidays.
• Option to join RAC’s Group Personal Pension scheme where we will match / contribute up to 6.5% on qualifying earnings.
• 2 x Basic Salary Core Employer funded Life Assurance cover (4 x for pension scheme members) with the option to flex up to 10 x cover through our flexible benefits offering.
• Confidential personal support service, available 24 hours a day every day of the year for you and any family members ages 16+ in your household.
• Car salary sacrifice scheme - after 12 months of employment, where you’ll enjoy significant tax savings, including electric vehicle options.
• Access to Orange Savings, our online discounts portal offering 1000’s of savings on high street retailers, supermarkets, holidays, tech and much, much more.
  
  

When you join us, you will automatically be opted into our Colleague Share Scheme, called ‘Owning it together’. This is a unique opportunity for our colleagues to get rewarded for the outstanding work they deliver, to share in the future success of the RAC and is no ordinary work benefit, incentive, or bonus!

We’re committed to developing a culture that is representative of the diverse communities we serve and one which is open, accessible, collaborative, and inclusive. We welcome applicants of all backgrounds and experiences.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Vehicle Repair and Maintenance

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