Go-to-Market Growth Lead (Hybrid)

Pharmacy2U Ltd.; Ledston; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Hybrid working 2 days in office

Excellent benefits package

23–25 days holiday

Job summary

Pharmacy2U Ltd. is seeking a Go-to-Market Lead based in Leeds. You will drive the commercial growth of Private Medical Services through end-to-end marketing strategies and integrated campaigns, aligning with senior leadership and cross-functional teams.

You’ll translate business priorities into compelling marketing activity, leveraging data, insights and a strong stakeholder network to optimise ROI and ensure timely delivery. Hybrid working with office days in Leeds.

Qualifications

• Develop and deliver go-to-market plans to support commercial growth.
• Translate priorities into marketing strategies that drive acquisition, engagement and retention.
• Lead planning, execution, and optimisation of multi-channel campaigns.
• Define customer propositions, messaging and campaign strategies for measurable results.
• Use market insights and data to identify opportunities and inform activity.
• Build strong relationships with stakeholders across commercial, product, ecommerce, operations and finance.

Responsibilities

• Develop and deliver go-to-market marketing plans that support the commercial growth objectives of Private Medical Services.
• Translate business priorities into effective marketing strategies that drive customer acquisition, engagement, and retention.
• Lead the planning, execution, and optimisation of integrated, multi-channel marketing campaigns.
• Define compelling customer propositions, messaging, and campaign strategies that deliver measurable results.
• Use market insights, customer data, and competitor analysis to identify opportunities and inform marketing activity.
• Build strong collaborative relationships with stakeholders across commercial, product, ecommerce, operations, finance, customer services, and clinical teams.
• Coordinate cross-functional teams and external partners to ensure campaigns are delivered on time, within budget, and to a high standard.
• Communicate marketing plans, priorities, performance, and recommendations to senior stakeholders, ensuring alignment across the business.
• Monitor campaign performance, define success measures, and use data-driven insights to optimise future activity and maximise return on investment.
• Manage marketing budgets effectively, ensuring spending aligns with business objectives and delivers measurable commercial impact.

Skills

Go-to-market strategy

Integrated marketing campaigns

Stakeholder management

Data-driven marketing

Budget management

Tools

Google Ads

CRM systems

Meta ads

Job description

Pharmacy2U Ltd. is seeking a Go-to-Market Lead based in Leeds. You will drive the commercial growth of Private Medical Services through end-to-end marketing strategies and integrated campaigns, aligning with senior leadership and cross-functional teams.

You’ll translate business priorities into compelling marketing activity, leveraging data, insights and a strong stakeholder network to optimise ROI and ensure timely delivery. Hybrid working with office days in Leeds.