Global VP, Retail Experience & Marketing

LEGO Brand Retail; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

LEGO Brand Retail in the United Kingdom seeks a global head of Retail Experience & Marketing to unite a diverse team around a shared vision. You will shape the shopper experience across LEGO.com and LEGO Retail stores, delivering a coherent omnichannel journey.

This leadership role drives brand and commercial impact through store elevation, paid/earned media, and cross-functional collaboration with product and technology to achieve sustainable growth.

Qualifications

• Extensive experience in branded consumer retail marketing across physical stores and online channels.
• Significant senior leadership experience with teams across multiple markets.
• Deep expertise in retail marketing and omnichannel customer experience.
• Strong track record in bold, creative, commercial decision making for store elevation and merchandising.
• Experience in digital marketing, paid media and connected marketing activation.

Responsibilities

• Lead the global Retail Experience & Marketing organisation with a clear vision.
• Shape end-to-end shopper experience across LEGO.com and LEGO Retail stores for a coherent omnichannel journey.
• Elevate LEGO Retail stores as brand lighthouses and prioritise investments for impact.
• Lead development of the LEGO Retail value proposition and distinctive customer experiences.
• Set and deliver the global LEGO Retail marketing strategy across owned, earned, shared and paid channels.
• Lead campaign development and execution across promotions, social media and in-store campaigns.
• Drive marketing effectiveness via performance management, analytics, media strategy and budget allocation.
• Embed a culture of experimentation and learning using pilots and data to improve shopper experience and performance.

Skills

Branded retail marketing

Omnichannel experience

Senior leadership

Campaign development

Visual merchandising strategy

Performance analytics

Paid media strategy

Store experience design

Cross-functional collaboration

Job description

LEGO Brand Retail in the United Kingdom seeks a global head of Retail Experience & Marketing to unite a diverse team around a shared vision. You will shape the shopper experience across LEGO.com and LEGO Retail stores, delivering a coherent omnichannel journey.

This leadership role drives brand and commercial impact through store elevation, paid/earned media, and cross-functional collaboration with product and technology to achieve sustainable growth.