Global Trade Marketing Manager

Crystal Cruises Inc.; London; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Global Trade Marketing Manager to lead digital trade channels and content strategy. This role offers the opportunity to manage Crystal's trade portal, develop marketing plans, and create engaging content that aligns with the luxury brand's objectives. The ideal candidate will have extensive B2B marketing experience, particularly in the travel sector, and will thrive in a collaborative environment. Join a company that values creativity and innovation while offering a competitive salary and comprehensive benefits, including hybrid working options and generous leave policies. If you're ready to make an impact in a dynamic role, this is the perfect opportunity for you.

Benefits

Company pension plan

25 days annual leave

Discounted trips

Discounted Gym Membership

Private Healthcare

Life Assurance

Enhanced Paid Parental Leave

Employee Assistance Program

Recruitment Referral Bonus

Regular Social Events

Qualifications

• 7+ years of marketing experience, preferably in travel, with strong B2B skills.
• Proficiency in Microsoft Office tools and experience with trade portals is beneficial.

Responsibilities

• Manage trade portal content and develop marketing collateral to support sales objectives.
• Collaborate with internal teams to execute B2B marketing initiatives effectively.

Skills

B2B Marketing

Copywriting

Digital Marketing

Project Management

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Advertising

Bachelor’s degree in Communications

Tools

Microsoft Outlook

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Job Summary

Reporting to the Global Trade Marketing Director, the Global Trade Marketing Manager will oversee Crystal’s digital trade channels and content strategy, delivering turnkey solutions to partners. This role involves managing Crystal’s trade portal, keeping content up-to-date and optimised for partner engagement, and developing marketing plans and assets to support the introduction of new features. The manager will lead the creation of global marketing collateral, including campaign toolkits and other multi-channel content, aligned with sales objectives. They will collaborate closely with the digital and creative teams to drive communication through the trade e-newsletter, ensuring content engages partners and reinforces Crystal's luxury brand positioning.

RESPONSIBILITIES:

• Manage trade portal content updates, rollout of new developments, and tracking to ensure all assets are current and accessible to partners, optimizing engagement.
• Develop and create all evergreen sales and trade marketing collateral, including campaign toolkits, multi-channel content, and tactical materials to support sales objectives.
• Ensure all marketing campaigns and content align with Crystal’s overarching brand strategy, reinforcing its brand prominence in the market through consistent and on-brand messaging across all channels.
• Manage the trade e-newsletter schedule, collaborating closely with the digital team to create dedicated trade emails that are timely, highlight relevant commercial priorities and content, and effectively drive partner engagement.
• Develop insight-driven creative briefs and collaborate with the creative team on concept development and storytelling to reinforce Crystal Cruises as a leading luxury brand in the B2B market.
• Drive seamless collaboration with internal departments and external stakeholders to execute B2B marketing initiatives effectively, tailoring them to specific market needs and ensuring alignment with business objectives.
• Regularly assess the performance of digital trade channels (email and portal), making adjustments as needed to optimize engagement and performance.
• Continuously monitor the competitive landscape to stay informed on industry trends, competitor campaigns, and trade initiatives, applying insights to strengthen Crystal’s market position.

ABOUT YOU:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred.
• 7+ years of experience in marketing, travel experience is essential (cruise is a strong plus).
• Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint programs.
• Experience working with trade portals is beneficial.
• High digital and IT acumen.
• Firm understanding of the B2B marketing mix and distribution channels in the travel industry.
• Resourceful, self-starter who takes initiative to learn processes and get things done with little supervision.
• Ability to multi-task and thrive in a fast-paced environment.
• Team player with a positive attitude who works well cross-functionally.
• Strong copywriting, editing and proofreading skills.
• Familiarity with marketing tactics and strategies for affluent markets.
• Strong understanding of brand management and executing projects to guidelines.
• Must be highly detailed-oriented with strong organizational and follow-up skills.

COMPENSATION AND BENEFITS:

• Competitive salary plus annual bonus plan.
• Company pension plan from start of employment, with employer contributions increasing after 5 and 10 years of service.
• 25 days annual leave – in addition to bank holidays, plus the ability to buy an additional 5 days or sell 5 days.
• Discounted trips through A&K Travel Group Travel Benefit Program (includes friends and family).
• Discounted Gym Membership – we offer a contribution of up to £35 a month at either Virgin Active Gym (London) or to other gyms through GymFlex.
• Private Healthcare through BUPA paid through a salary sacrifice deduction using our corporate rates – covers individual and family cover.
• Life Assurance (4x base salary paid out as a tax-free sum).
• Hybrid working – we value collaboration and ask employees to come to the office for a minimum of 4 days per week.
• Enhanced Paid Parental Leave – 18 weeks full pay regardless of gender.
• Employee Assistance Program – includes access to wellbeing resources and counselling.
• £1,000 Recruitment Referral Bonus.
• Cycle to work scheme.
• Season Ticket Loans.
• Regular Social Events.