Global Social Media & Digital Communications Manager

Ashurst Perkins Coie Group; Glasgow; Hybrid; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Flexible work options

Health and wellbeing benefits

Gym membership

Discounted corporate health plans

Career advancement

Global opportunities

Learning & Development programs

Job summary

Ashurst Perkins Coie seeks a Global Social Media & Digital Communications Manager to lead our social media channels worldwide and drive a cohesive digital communications strategy. Based in Glasgow with hybrid work, you will coordinate with teams across Asia, Australia, and the US to deliver engaging content and strategic initiatives.

You’ll oversee the global social media function, advise on best practices, and report on performance, while managing agency relationships and employee advocacy to

Qualifications

• 6+ years in digital communications or social media with strategic oversight.
• Experience developing and reporting on social media strategies and processes.
• Knowledge of social media and digital marketing best practices.

Responsibilities

• Lead the firm’s global social media strategy (organic, paid, leadership channels, employee advocacy).
• Own the EMEA content calendar and end-to-end planning, creation, scheduling and publishing of content.

Skills

Social media strategy

Digital communications

Content planning

Analytics & reporting

Stakeholder engagement

Training & mentoring

Social media tools

Team collaboration

Tools

Sprout Social

Hootsuite

Oktopost

Sprinklr

Job description

At Ashurst Perkins Coie, we’re helping shape the future economy. With a global team of more than 3,500 legal professionals across 52 offices, we partner with leading organisations to solve complex challenges across a diverse range of industries, with a distinct strength in technology, energy & infrastructure, and financial services. Our people work on market-leading matters that drive innovation, growth, and transformation around the world. For Ashurst Perkins Coie, innovation is our tradition.

What makes Ashurst Perkins Coie a great place to work?

• Flexible work options
• Health and wellbeing benefits, gym membership, and discounted corporate health plans
• Career advancement - client secondment opportunities, global opportunities, and award-winning Learning & Development programs

The Opportunity

We are seeking a Global Social Media & Digital Communications Manager to join our Brand & Communications (B&C) team in Glasgow. This is a pivotal role at the helm of a growing global Social Media team and reports to the Director for External Communications. The successful candidate will lead our social media function and be responsible for the firm’s social media channels globally, ensuring that Ashurst Perkins Coie builds an engaged and relevant online audience.

As part of a collaborative global team, you will coordinate closely with the wider Digital Communications team which spans Asia, Australia and the US to deliver compelling social media content and a cohesive and impactful digital communications strategy for Ashurst Perkins Coie across the globe.

• Leading the firm’s global social media strategy, including organic, paid, leadership channels, lawyer training and employee advocacy.
• Owning the EMEA content calendar, responsible for the end‑to‑end planning, creating, scheduling and publishing of high‑quality content in line with the firm’s strategic priorities.
• Advising on social media best practice and deliver compelling owned and paid content as part of wider marketing and communications initiatives across EMEA. These could include strategic marketing initiatives, corporate news, thought leadership, and content supporting the firm’s brand building.
• Reporting on channel performance, analysing monthly trends and marcoms initiative impact, and deploying insights to ensure continuous improvement of our digital communications.
• Leading on agency relationships including briefing, developing content and paid‑for media strategies for the EMEA region.
• Delivering an effective employee advocacy strategy and manage employee advocacy tools to maximise brand awareness and engagement with social media from our staff across the EMEA region.

This is a full‑time, permanent role based in our Glasgow office with hybrid working.

More information can be found in the job description attached to the role on our careers site.

About you

• At least 6 years’ experience in digital communications or social media, including providing strategic counsel and hands‑on execution.
• Experience developing, delivering and reporting on the success of social media strategies and processes.
• In‑depth knowledge of how to effectively leverage social media and broader digital marketing, and a desire to learn and apply new developments.
• Deep understanding of how LinkedIn works; experience in training others both in person and online; and a genuine passion for growing and maintaining an engaged audience.
• Experience using reporting and scheduling tools such as Sprout Social, Hootsuite, Oktopost, Sprinklr etc.
• Excellent communication and networking skills in a wide range of situations, and with people at all levels within the organisation, including global leadership.
• B2B/professional services experience, ideally in a legal or financial services environment.