Global Social Lead

Craft; Lancashire; On-site; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Strong learning and development budget

Exceptional onsite gym facility

Opportunities for international travel

Job summary

Craft, a leading sports brand focused on nutrition and lifestyle, is seeking a Global Social Lead to drive the shift from broadcast to community.

You will own global strategy across platforms, build platform-native content, pioneer a global creator program, and enable local relevance in the UK, USA, and Japan, shaping how the work is made and delivered.

Qualifications

• 7–12+ years in social across brand, agency or creator-led teams.
• Fluent with Instagram, TikTok, YouTube and emerging platforms.
• Hands-on with creators and building organic audiences.

Responsibilities

• Own global social strategy across Instagram, TikTok, YouTube, Reddit and more.
• Develop platform-native content with the content studio and run a global creator program.
• Enable local relevance in UK, USA and Japan while shaping how work is made and moved.
• Lead social listening to feed insights into brand, product and science.

Skills

Global social strategy

Audience growth

Creator partnerships

Content development

Job description

Based in the sports industry, with a focus on nutrition and lifestyle, this is a leading brand now looking to grow out its team to go well and truly global, so they’re on the hunt for an exceptional Global Social Lead to help them achieve their mission.

The Role

You’ll own global social strategy across Instagram, TikTok, YouTube, Reddit, LinkedIn and whatever comes next, turning the brand from a broadcast channel into a performance community people actually want to be part of. That means building a platform-native presence from the foundation up, developing social-first content alongside the content studio, and running a global creator strategy that reaches beyond sponsored athletes into the emerging voices in running, cycling, fitness and endurance.

You’ll set global principles while enabling local relevance across the UK, USA and Japan, with more markets to come. You’ll build social listening that feeds insight back into brand, product and science. This is the first time the business has had this capability in nearly 35 years - so you’re shaping how the work gets made and moves, not inheriting a system to maintain.

The Package

• Strong learning and development budget
• Exceptional onsite gym facility
• Opportunities for international travel

The Person

You’re a genuine social native, 7 - 12+ years in, fluent in platforms and internet culture rather than someone who manages people who are. You’ve built audiences organically and worked hands-on with creators.

You could come from sport, fashion, gaming, media or a social-first agency; you work confidently with minimal instruction, and you’re commercially minded in a cost-conscientious business.

A more diverse team is a more creative team.

It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent.

All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.