Social Media Manager

Precision Fuel & Hydration; Christchurch; On-site; GBP 35,000 - 55,000; Full time

Job summary

Precision Fuel & Hydration seeks a hands-on Social Media Manager to own day-to-day management and growth of our social channels, prioritising Instagram, YouTube and Facebook. You’ll lead content creation end-to-end, brief internal and external producers, and collaborate with directors to shape strategy.

You’ll translate complex science into engaging, platform-appropriate content, maintain high-quality output, and drive the channel roadmap. Travel and flexible hours may be required as we scale.

Qualifications

• At least 5 years managing and growing social media channels, ideally for a DTC ecommerce brand and in sport.
• A track record of growing channels with quality reach and re-engagement linked to sales.
• Strong grasp of platform-specific content strategies and best practices.
• Proven end-to-end content creation: videography, editing, photography or graphic design (Adobe CC).
• Creativity and storytelling with strong copywriting abilities.
• Ability to simplify complex ideas for channel-appropriate content.
• Experience coordinating contributors (creators, scientists, athletes) and maintaining quality.
• Strong analytics, turning performance data into actionable recommendations.
• Understanding of how paid and organic social work together; paid sits with another team.
• Highly organized with excellent time management; willing to travel and work odd hours when needed.

Responsibilities

• Own day-to-day running and growth of social channels (Instagram, YouTube, Facebook).
• Build and drive the channel roadmap to grow quality reach and sales.
• Shape social strategy in collaboration with Marketing and Creative Directors.
• Create content end-to-end from planning to shoot, edit, and briefing producers.
• Translate science into useful, digestible content for each channel.
• Set briefs and maintain high-quality, channel-appropriate output.
• Collaborate with partnerships and athlete teams for creator content.
• Assess expansion opportunities (Strava, Reddit, TikTok) and justify focus.
• Travel internationally to capture content at events and shoots.
• Track metrics and convert into insights for the wider team.
• Engage with the community and maintain an authentic brand voice.

Skills

Social media management

Content creation

Video editing

Copywriting

Adobe Creative Cloud

Analytics

Strategic thinking

Project coordination

Storytelling

Tools

Adobe Creative Cloud

Video editing software

Job description

Precision Fuel & Hydration helps endurance athletes, and our social channels are where a lot of that story gets told. We're looking for someone to take them on, grow them and make them impossible to ignore. This is a hands-on role with real breadth. One minute you're creating content end to end, the next you're briefing and coordinating the creators, scientists and specialists who help bring our channels to life.

We're growing fast, which means things move quickly around here. Our roles will evolve over time, and while the key responsibilities are outlined below, there may be changes as we grow. We're looking for someone who’s up for that kind of pace and flexibility - someone who’s keen to roll up their sleeves and grow with us.

What You’ll Do

• Own the day-to-day running and growth of our social channels, prioritising Instagram, YouTube and Facebook, creating leading-edge content that reflects our brand, connects with our audience and is optimised to each channel
• Build and drive the channel roadmap: how we grow quality, relevant reach, re-engage our existing audience, and turn that into sales - all under the wider marketing strategy and within the brand code set out by our Creative Director
• Take a leading role in shaping social strategy, working closely with the Marketing and Creative Directors
• Create great content end to end from the planning, shoot, edit, and scheduling, and own an effective briefing process for internal and external content producers
• Translate the science behind what we do into content that's genuinely useful, easy to digest and right for each channel and audience - without dumbing it down
• Set the brief and hold the bar high for channel-optimised content, so everyone producing for our channels knows what good looks like
• Work closely with our partnerships and athlete teams to amplify and collaborate on the best creator, ambassador and athlete content on our own channels
• Assess where we should expand next, for example Strava, Reddit and TikTok, and make the case for where to focus
• Get out on the road, often internationally, to capture content at events and bring our stories to life
• Track the metrics that matter and turn them into insight that sharpens our social game and feeds the wider team’s output
• Engage directly with our community, amplifying the best of our audience, and be the brand voice across social: authentic, consistent and human
• Stay ahead of social trends to keep PF&H fresh and relevant

What We’re Looking For

• At least 5 years managing and growing social media channels, ideally for a DTC ecommerce brand and ideally in sport
• A track record of growing channels in a way that counts by expanding quality, relevant reach and re-engaging an existing audience, with a clear line to sales, not just follower count
• A strong grasp of what makes people tick on each platform, and how to tailor content so it's fit for purpose and effective
• Proven content creation experience, end to end (videography/video editing; photography/graphic design - we use Adobe Creative Cloud)
• Creativity and a genuine passion for storytelling, with strong copywriting skills
• A knack for taking complex ideas and making them simple, engaging and channel-appropriate
• Comfortable coordinating and briefing other contributors (creators, scientists, athletes) and keeping the quality bar high across everything produced for our channels
• Strong analytical skills and experience turning performance data into clear recommendations
• An understanding of how paid and organic social work together - enough to help shape effective ad content, with ownership of paid social sitting with another team member
• Seriously organised, with excellent time management - you need to juggle priorities without breaking a sweat
• Happy to travel (often internationally) and work the odd weekend or late night when deadlines call for it

Nice To Have

• Experience and interest in using AI to enhance social media activity and the content production process
• Hands‑on experience producing content for, or managing, the channels we’re weighing up next, such as Strava, Reddit or TikTok
• A background in sport, or being a keen athlete or endurance‑sports fan means you’ll already understand our audience