Global Social Lead

Craft Agency Ltd; Burscough; On-site; GBP 50,000 - 60,000; Full time

Benefits offered by this job

On-site working

Learning & development budget

Gym facility

Staff discounts

International travel

25 days holiday + bank holidays

Job summary

Craft Agency Ltd in the sports nutrition and lifestyle space is seeking a Global Social Lead to scale our presence to a global audience.

You will own the global social strategy across Instagram, TikTok, YouTube, Reddit, LinkedIn and emerging platforms, building platform-native content with the content studio and leading a creator strategy that reaches beyond sponsored athletes into running, cycling, fitness and endurance.

Qualifications

• 7–12+ years of hands-on social experience, preferably in sports, fashion or media.
• Built audiences organically and worked directly with creators.
• Fluent with platforms and internet culture rather than managing people.

Responsibilities

• Own global social strategy across Instagram, TikTok, YouTube, Reddit, LinkedIn and emerging platforms.
• Develop platform-native content with the content studio and run a global creator strategy.
• Enable local relevance across UK, USA and Japan while scaling globally.
• Build social listening to feed insights back into brand, product and science.

Skills

Social media strategy

Audience building

Creator collaboration

Data-driven decisions

Tools

Social listening tools

Job description

Based in the sports industry, with a focus on nutrition and lifestyle, this is a leading brand now looking to grow out its team to go well and truly global, so they’re on the hunt for an exceptional Global Social Lead to help them achieve their mission.

The Role

You’ll own global social strategy across Instagram, TikTok, YouTube, Reddit, LinkedIn and whatever comes next, turning the brand from a broadcast channel into a performance community people actually want to be part of. That means building a platform-native presence from the foundation up, developing social-first content alongside the content studio, and running a global creator strategy that reaches beyond sponsored athletes into the emerging voices in running, cycling, fitness and endurance.

You’ll set global principles while enabling local relevance across the UK, USA and Japan, with more markets to come. You’ll build social listening that feeds insight back into brand, product and science. This is the first time the business has had this capability in nearly 35 years - so you’re shaping how the work gets made and moves, not inheriting a system to maintain.

The Package

• £50,000 - £60,000
• On-site working
• Strong learning and development budget
• Exceptional onsite gym facility
• Staff discounts
• Opportunities for international travel
• 25 days holiday plus bank holidays

The Person

You’re a genuine social native, 7 - 12+ years in, fluent in platforms and internet culture rather than someone who manages people who are. You’ve built audiences organically and worked hands-on with creators.

You could come from sport, fashion, gaming, media or a social-first agency; you work confidently with minimal instruction, and you’re commercially minded in a cost-conscious business.