Global Product Activation Lead

Moloco; Ashington; On-site; GBP 90,000 - 120,000; Full time

Job summary

Moloco seeks a Global Product Activation Lead to bridge market insights with product development. You will define GTM plans, align regional needs with global initiatives, and drive successful product launches across regions.

You will collaborate with Sales, Product, and Engineering to prioritize features, enable selling motions, and accelerate adoption in a fast-paced AdTech environment. This role is based in Ashington, UK, with global scope.

Qualifications

• 5+ years in sales activation, sales operations, or sales leadership.
• 3+ years of program/project management experience.
• Strong analytical chops with market, seller, and product dynamics.
• Experience working with customers and cross-functional teams.
• Synthesizes solutions to align disparate data points to actions.
• 4+ years in Mobile Advertising Industry with AdTech market familiarity.

Responsibilities

• Define GTM strategy, positioning, and go-to-market plans to drive commercial outcomes.
• Guide product rollouts (Alpha/Beta/GA) with PM and GTM colleagues.
• Collect regional needs, size feedback, and stack rank global requests.
• Drive product commercialization, adoption, and stakeholder awareness.
• Create templates and materials for launches, training, and communications.

Skills

Sales activation

Sales operations

Program management

Cross-functional collaboration

Analytical skills

GTM strategy

Communication

AdTech knowledge

Job description

• The Product Solutions & Operations (PSO) team is responsible for driving the success of a specific set of Moloco products and initiatives, serving as chief champions and functional experts of our products
• The PSO team works closely with Sales and strategic Customers in each region/market to bring out the best in our products, connecting market needs back to our Product team to shape how our products are built and brought to market
• The PSO team are experts in Mobile AdTech trends and monitor what is happening in the industry to help prioritize issues and communicate key takeaways to Sales, Product, Engineering, Data Science, and other cross‑functional partners to shape product direction and drive product adoption
• As a Global Product Activation Lead within Moloco’s Product Solutions and Operations (PSO) team, you will play a critical role in connecting the market to our product and vice‑versa
• You will be responsible for helping align the execution of our product development lifecycle with market needs and Moloco’s readiness, ultimately ensuring the successful launch and adoption of our products
• The ideal candidate for this role can navigate seamlessly between diving deep into the markets your Sales stakeholders are serving to understand the root cause of market feedback as well as zooming out to find patterns among datapoints which are validated in reality through the Voice of the Customer
• You have a proven track record partnering effectively with external customers, product/engineering and sales/marketing counterparts, enabling an efficient product<>market feedback loop and influencing long‑term direction as well as day‑to‑day execution
• GTM Strategy and Execution: Define product positioning, value proposition, and go‑to‑market (GTM) plans to unlock commercial success. Scope and execute initiatives to drive commercial outcomes in-market. Guide new product rollouts (Alpha/Beta/GA) in collaboration with Product Management (PM) and other GTM colleagues, defining and tracking success metrics
• Product Prioritization: Work with regional cross‑functional teams to collect top customer needs from the market, formulate problem statements, and identify sales enablement and/or experimentation initiatives that can be actioned. Aggregate, clarify and size regional feedback to stack rank global product requests
• Product Commercialization: Showcase product progress to internal and external stakeholders to drive awareness, adoption, and gather feedback. Work cross‑functionally to help build Moloco’s point of view on industry trends/issues and participate in industry forums to evangelize
• Training & Knowledge Management: Create global templates for new product launches, including global communications and objection handling materials, training templates, commdocs, and pitch decks

Balance advocating for unique regional needs while also being able to connect global initiatives to local markets productively based on regional nuances5+ years in sales activation, sales operations, sales leadership, with 3+ years of program/project managementCombination of strong analytical chops with a deep understanding of real‑life seller, customer, and product development dynamicsExperience working with, supporting, and teaching customersA strong ability to synthesize compelling solutions that result in cross‑functional consensus from disparate data points and then work with stakeholders to deliver tangible results from those solutionsStrong ability to multitask and prioritize well in a fast‑growing, dynamic work environmentKeen understanding of AdTech sales motions, including sales enablement and product adoption best practicesProven track record of driving top line growth via sales activation and product commercialization in a global, fast‑paced, and highly cross‑functional environment, and will be adept at leading through influence and driving clarity in ambiguous situationsComfortable communicating complex and lightly technical concepts to both technical and non‑technical audiencesDemonstrated capability of implementing operational rigor with an eye toward not letting procedure get in the way of impact4+ years in the Mobile Advertising Industry and a deep familiarity with AdTech market dynamics