Global Performance Marketing Specialist

ASICS Digital; Boston; On-site; USD 105,000 - 115,000; Full time

Job summary

ASICS Digital is seeking a Global Performance Marketing Specialist to enhance their paid media strategy and execution internationally. In this pivotal role, you will collaborate with cross-functional teams and external partners to ensure campaign effectiveness, champion measurement, and foster growth in brand preference. Your expertise will drive the optimization of content across digital platforms, utilizing data-driven insights to boost performance.

Benefits

Health insurance

Dental insurance

401(k) Plan

12 weeks paid parental leave

Qualifications

• 2+ years experience with Meta and TikTok advertising.
• Experience with IAS preferred.
• Ability to manage multiple projects.

Responsibilities

• Drive global paid activation and strategy.
• Implement A/B testing for advertising.
• Coordinate ad measurement tools.

Skills

Attention to detail

Verbal communication

Written communication

Project management

Tools

Meta Ads Manager

Google Ads

Google Campaign Manager

Google Analytics

TikTok Ads

Job description

Join to apply for the Global Performance Marketing Specialist role at ASICS Digital

Join to apply for the Global Performance Marketing Specialist role at ASICS Digital

As the Global Performance Marketing Specialist, you will play a key part in elevating the performance of paid media across regions, shaping ad strategy, optimizing audience segmentation, championing measurement and delivering actionable insights that support brand preference, campaign effectiveness and OneASICS member growth. You will join a global team committed to advancing digital marketing best practices.

Responsibilities:

Accelerate Paid Campaign Performance & Strategic Activation:

• Advance global paid media strategy and drive global paid activation with brand lift studies in partnership with regional and category marketing teams
• Lead always-on boosting strategy for organic social content (Instagram & TikTok) leveraging data-driven insights to optimize video engagement and overall content performance
• Implement A/B testing and creative performance insights for paid advertising to drive ongoing media optimization
• Partner with media vendors and platform reps (Meta, TikTok, Google) to pilot new ad formats, stay ahead of platform changes, and integrate best practices
• Work regularly with paid advertising vendors to brief, optimize and report on paid activation campaign results as well as onboarding new vendors as needed

Strengthen Measurement & Attribution:

• Coordinate global ad measurement tools and vendor governance including IAS, Liveramp and Pathmatics
• Champion global rollout, drive regional enablement and ensure consistent tracking of fraud prevention, viewability and brand safety
• Support incrementality and attribution analysis with internal stakeholders and external vendors to understand true paid impact on revenue and brand metrics
• Support quarterly business reviews (QBRs) with paid performance trends, competitive insights and actionable next steps across ASICS categories as well as presenting to stakeholders
• Use CDP insights to evolve audience strategy for paid campaigns by funnel stage, product category and member engagement level
• Test and report on audience segmentation effectiveness to inform future media planning and audience design
• Compile global ad trends and competitor creative analysis to inspire differentiation and inform global marketing campaign strategy and creative execution
• Support and share media creative best practices with global and regional creative teams ensuring fit-for-platform execution across Meta, TikTok and YouTube
• Collaborate with internal partners and GenAI vendor to drive process for creative automation and personalization in paid advertising campaigns globally
• Use competitor analysis tool to understand paid competitive landscape, report on key trends in quarterly business review and ad-hoc as needed

*Other Duties and Responsibilities as Directed

Competencies (Knowledge, Skills & Abilities):

• In-Platform experience with Meta Ads Manager, TikTok and Google Ads (YouTube) ads (must have) and Google Campaign Manager, Google Ads & Analytics (preferred)
• Meta- 2+ years
• TikTok- 2+ years
• Strong attention to detail, specifically budget tracking and campaign set-up
• Experience with IAS (Integral Ad Science) preferred
• Excellent verbal and written communication skills
• Ability to prioritize workload and manage multiple projects at once
• Experience working cross-functionally with stakeholders of varying seniority and marketing backgrounds
• Comfortable creating and giving regular presentations

ADI offers the following benefits including health, vision, dental insurance, 401(k) Plan, Life and Disability Insurance, as well as 12 weeks of paid parental leave. For more information about our benefits and life at ADI, please visit https://www.asicsdigital.com/life/

Become a part of the ADI community:

ADI is taking active steps towards becoming a diverse, equitable, and inclusive workplace. We aim to engage in DE&I work that permeates our organization, and all employees should be actively involved.

• ADI is a strong, global community where we collaborate and care for each other.
• We value a diversity of opinion, everyone’s input, and increasing the number of voices at the table.
• You’ll have the opportunity to join the DE&I task force, participate in affinity spaces, and learn and grow on your anti-racism journey. We all need to know what anti-racist is so that everyone can talk about what it means.
• We center our employees as complete people. We don’t just accept difference - we celebrate it, support it, and thrive on it for our employees, our products, and our community benefit.

Equal Opportunity Employer:

ASICS Digital is proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or fitness level.

Location:

Expected Salary Range:

• $105,000 - 115,000/year

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Analyst and Marketing

• Industries

  Marketing Services, Retail Apparel and Fashion, and Software Development

Referrals increase your chances of interviewing at ASICS Digital by 2x

Get notified about new Global Marketing Specialist jobs in Greater Boston.

Country Marketing Manager, North America

Marketing Planning & Budgeting Manager (Temporary 1 yr)

Boston, MA $100,000.00-$130,000.00 2 weeks ago

Marketing Manager, Ring Customer Experience & Engagement Team

Boston, MA $90,000.00-$125,000.00 4 days ago

Littleton, MA $72,000.00-$90,000.00 4 days ago

Global Retail Marketing Manager, Flagship

Boston, MA $97,040.00-$155,230.00 2 weeks ago

Greater Boston $110,000.00-$130,000.00 4 weeks ago

Cambridge, MA $106,000.00-$170,000.00 2 weeks ago

Luxury Brand Marketing Manager, Perigold

Growth Marketing Manager, Amazon Pharmacy

Cambridge, MA $172,500.00-$249,166.66 1 week ago

Associate Director/Director, Performance Marketing

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.