Global Performance Marketing Director - Drive Growth

Merlin Entertainments; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Pension

Life Assurance

Discretionary company bonus

25 days’ holiday

Merlin Magic Pass

Discounts in retail shops and restaurants

Job summary

A leading entertainment provider is seeking a Global Performance Marketing Director to spearhead their digital marketing strategies across various channels. The role demands over 8 years of experience in paid media and a proven track record in managing large-scale multi-channel campaigns. This position includes significant budget management and emphasizes innovation in the digital landscape. The ideal candidate will have strong analytical capabilities and the ability to lead diverse teams, with comprehensive benefits and competitive pay.

Qualifications

• 8–10+ years’ experience in paid media and digital advertising.
• Experience developing global paid media strategies for consumer-facing brands.
• Expertise in managing significant paid media budgets.

Responsibilities

• Define and lead the global performance marketing strategy.
• Oversee planning and optimization of digital media campaigns.
• Manage global paid media budgets to achieve strong ROI.
• Champion innovation in paid media and identify new channels.

Skills

Paid media expertise

Analytical capability

Audience targeting

Communication skills

Performance metrics understanding

Tools

Google Ads

Meta platforms

Google Analytics

SEMrush

Job description

A leading entertainment provider is seeking a Global Performance Marketing Director to spearhead their digital marketing strategies across various channels. The role demands over 8 years of experience in paid media and a proven track record in managing large-scale multi-channel campaigns. This position includes significant budget management and emphasizes innovation in the digital landscape. The ideal candidate will have strong analytical capabilities and the ability to lead diverse teams, with comprehensive benefits and competitive pay.