Global Meta Lead

Imagine Cruising; Swindon; On-site; GBP 65,000 - 90,000; Full time

Job summary

Imagine Cruising seeks a Meta Lead to own paid social strategy across markets, driving performance and operational excellence while leading a team of Country Digital Marketing Execs. You will design scalable creative frameworks, establish account architectures, and mentor your team to turn cruise and travel packages into profitable, full-funnel Meta campaigns.

You will translate data into clear commercial recommendations, collaborate with stakeholders across markets, and optimise budgets and

Qualifications

• Significant experience in paid social or performance-marketing roles, with substantial hands-on experience managing Meta campaigns
• Proven experience leading, coaching and developing digital marketing professionals
• Advanced knowledge of Meta Ads Manager, campaign structures, optimisation strategies and automated bidding
• Experience developing full-funnel paid social strategies across prospecting, consideration, retargeting and conversion
• Strong experience with audience development, including first-party data, custom audiences and lookalike modelling
• Demonstrable experience developing performance-led creative strategies and testing frameworks
• Strong commercial understanding of CPA, ROI, revenue, lead generation and budget optimisation
• Experience managing significant budgets across multiple campaigns, brands or markets
• Knowledge of Meta Pixel, Conversions API, conversion events and platform attribution
• Experience connecting paid social activity with CRM, call-centre or offline sales outcomes
• Strong analytical, diagnostic and problem-solving skills
• The ability to translate complex campaign data into clear commercial recommendations
• The ability to communicate effectively with technical and non-technical stakeholders
• Experience managing multiple stakeholders, markets and competing priorities
• Strong organisational skills and attention to detail
• Experience establishing campaign governance, quality-assurance processes and operational standards.

Skills

Paid social expertise

Meta Ads Manager

Team leadership

Full-funnel strategy

Audience development

Creative testing

Budget optimization

Budget management

Meta Pixel

CRM integration

Stakeholder comms

Analytical skills

Governance & QA

Organizational skills

Job description

Company Description: Established in 2011, we are a leading travel provider with offices across the globe, specialising in exceptional cruise holidays brimming with enriching experiences that offer so much more than just a cruise.

We create outstanding cruise holidays, seamlessly paired with immersive tours of the world’s most desirable natural and man-made marvels, enchanting rail journeys, and fabulous hotel stays at hand-picked accommodations - transforming everyday travel into extraordinary adventures…

Role Description:

The Meta Lead owns the overarching strategy, commercial performance, and operational excellence of paid social marketing across all Imagine Cruising source markets. Functioning as both a strategic platform authority and a dedicated people manager, this rol e directly leads and develops the team of Country Digital Marketing Execs. You will design scalable creative frameworks, establish account architectures, and mentor your team to turn high-value cruise and travel packages into profitable, full-funnel Meta c ampaigns.

Qualifications:

• Significant experience in paid social or performance-marketing roles, with substantial hands-on experience managing Meta campaigns
• Proven experience leading, coaching and developing digital marketing professionals
• Advanced knowledge of Meta Ads Manager, campaign structures, optimisation strategies and automated bidding
• Experience developing full-funnel paid social strategies across prospecting, consideration, retargeting and conversion
• Strong experience with audience development, including first-party data, custom audiences and lookalike modelling
• Demonstrable experience developing performance-led creative strategies and testing frameworks
• Strong commercial understanding of CPA, ROI, revenue, lead generation and budget optimisation
• Experience managing significant budgets across multiple campaigns, brands or markets
• Knowledge of Meta Pixel, Conversions API, conversion events and platform attribution
• Experience connecting paid social activity with CRM, call-centre or offline sales outcomes
• Strong analytical, diagnostic and problem-solving skills
• The ability to translate complex campaign data into clear commercial recommendations
• The ability to communicate effectively with technical and non-technical stakeholders
• Experience managing multiple stakeholders, markets and competing priorities
• Strong organisational skills and attention to detail
• Experience establishing campaign governance, quality-assurance processes and operational standards.