Global Merchant & Ads Marketing Lead

Deliveroo; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Deliveroo's Integrated Marketing team seeks a senior marketer to own the Restaurants merchant and ads marketing strategy end to end, reporting into the Merchant & Ads IM Director. You will craft and deploy merchant marketing playbooks across co marketing, promotions, and ads, and lead sell-in materials for local teams.

This role demands 7+ years in marketing, strong cross-functional collaboration, and a proven ability to guide complex initiatives across markets.

Qualifications

• 7+ years of marketing experience, ideally including merchant marketing, retail media, ads, or category marketing in a consumer or marketplace business.
• Track record of owning the marketing strategy for an entire team or category, and resolving complex delivery challenges that span multiple teams or functions.
• Experience managing people, and comfortable managing other people managers as your team grows.
• Strong commercial acumen, seen as a go to expert for merchant or ads marketing, using business and financial data to make sound decisions in ambiguous situations.
• Confident communicator, able to present complex ideas to large groups and flex your style for directors and department leadership.
• Skilled at establishing and owning cross functional partnerships, using relationships and creative thinking to work through conflict.
• Proven ability to lead change initiatives that improve how a team or category works, bringing others along with you.
• Excellent written and verbal communication skills, with the ability to synthesise complex, cross functional inputs into a clear plan and narrative.

Responsibilities

• Owns the Restaurants merchant and ads marketing strategy end to end, reporting into the Merchant & Ads IM Director.
• Responsible for the creation and deployment of Restaurant merchant marketing playbooks across co marketing, promotions, and ads.
• Responsible for the creation and deployment of the Restaurant sell in strategy and associated sell in materials for adoption by local teams.
• Supports local marketing teams with key enterprise merchant relationships at the global level, and supports priority restaurant marketing initiatives.
• Direct global implementation of restaurant merchant marketing goals, ensuring consistency and execution rigor across all active markets.
• Report on Restaurants merchant and ads marketing performance to senior stakeholders, own specific business metrics, and lead course correction when needed.

Job description

Deliveroo's Integrated Marketing team seeks a senior marketer to own the Restaurants merchant and ads marketing strategy end to end, reporting into the Merchant & Ads IM Director. You will craft and deploy merchant marketing playbooks across co marketing, promotions, and ads, and lead sell-in materials for local teams.

This role demands 7+ years in marketing, strong cross-functional collaboration, and a proven ability to guide complex initiatives across markets.