Global Media Intelligence Lead - Data-Driven Insights

Interpublic; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Omnicom is seeking a Media Intelligence Manager in London to lead data-driven media oversight across global and regional teams. You will enhance data quality, build actionable insights, and guide intelligence-led decision making through robust reporting and governance.

Hybrid role requiring collaboration with Media Operations, Planning, Activation and Technology teams. You will shape future-state intelligence initiatives and maintain a structured backlog of improvements.

Qualifications

• Experience in data platforms, reporting infrastructure, cloud architecture, or related technology leadership roles.
• An understanding of modern data architectures, cloud platforms and the technologies that underpin data transformation and automation programmes.
• An understanding of media investment, marketing technology, reporting platforms, and measurement ecosystems.
• A curious, analytical mindset with the ability to turn complex media data into clear conclusions and practical actions.
• Strong attention to detail and a commitment to data accuracy, quality, governance and continuous improvement.
• The ability to work confidently across Media Operations, Planning, Activation, Marketing Effectiveness, Data and Technology teams.
• Strong stakeholder management skills, with the confidence to challenge constructively, simplify complexity and build trust with Global, Regional and Local teams.
• A practical approach to problem solving: able to identify root causes, prioritise opportunities and translate requirements into scalable solutions.
• An interest in emerging technology, automation and AI, with the judgement to understand where new capabilities can create meaningful business value.
• A collaborative and proactive mindset, sharing learnings openly and helping build a consistent Media Intelligence capability across the wider organisation.

Responsibilities

• Help lead delivery of priority Media Intelligence workflows across Global and Regional stakeholders, ensuring clear ownership, timing and service standards.
• Establish and maintain robust data-quality checks, exception processes and issue-resolution routines across media data inputs and reporting workflows
• Translate business and media requirements into practical reporting, insight and data solutions in partnership with data, technology and product owners.
• Manage the quality and relevance of scorecards, dashboards, alerts and insight outputs, ensuring they answer real planning, activation and governance questions.
• Partner with Digital Operations and Governance teams to connect data quality signals to operational actions, including taxonomy, platform setup and campaign governance.
• Use recurring reporting and stakeholder feedback to identify trends, root causes, recurring exceptions and opportunities for process improvement.
• Support the development of automation and AI-enabled intelligence use cases where there is a clear business need, measurable benefit and appropriate governance.
• Contribute to MIQ discovery and future-state design by defining user needs, data requirements, operational dependencies, acceptance criteria and transition considerations.
• Maintain a structured backlog of intelligence improvements, prioritising work against business impact, user value, operational risk and scalability.

Skills

Data platforms

Reporting infrastructure

Cloud architecture

Media investment understanding

Stakeholder management

Analytical mindset

Data governance

Problem solving

Automation/AI interest

Job description

Omnicom is seeking a Media Intelligence Manager in London to lead data-driven media oversight across global and regional teams. You will enhance data quality, build actionable insights, and guide intelligence-led decision making through robust reporting and governance.

Hybrid role requiring collaboration with Media Operations, Planning, Activation and Technology teams. You will shape future-state intelligence initiatives and maintain a structured backlog of improvements.