Global Marketing Manager

Veremark Ltd; Hull and East Yorkshire; Presencial; GBP 60.000 - 90.000; Jornada completa

Descripción de la vacante

Veremark Ltd. is hiring a Global Marketing Manager to own marketing for our whistleblowing product, with a primary focus on APAC, the Middle East and EMEA.

You will plan the marketing strategy, manage a dedicated budget and drive demand from new clients while expanding adoption within our existing client base. You will collaborate across Marketing, Sales, Account Management, Product and Revenue Operations to turn market opportunities into campaigns that generate qualified pipeline and revenue,

Formación

• 5+ years in B2B marketing, demand generation or growth marketing.
• Proven ownership of integrated marketing campaigns and measurable pipeline or revenue outcomes.
• Hands-on experience building email nurture journeys and marketing automation, ideally with HubSpot.
• Strong knowledge of paid search, keyword strategy, content and conversion optimization.
• Experience delivering webinars/events with clear commercial objectives and follow-up.
• Collaborates across Sales, Account Management and Product.
• Excellent organisation and commercial focus across markets/time zones.
• Experience across APAC/Middle East/EMEA is preferred; whistleblowing/HR tech is a plus.

Responsabilidades

• Own the global whistleblowing marketing plan and budget, prioritising markets, audiences and channels to meet pipeline, revenue and adoption targets.
• Plan and deliver integrated campaigns across email, paid media, organic search, webinars and events, adapting messaging to regional needs.
• Work with Product, Product Marketing and Sales to sharpen positioning, buyer profiles and messaging for HR, compliance, legal and risk audiences.
• Own the whistleblowing content plan, delivering landing pages, guides, case studies and sales materials for the buying journey.
• Set keyword and paid search priorities with Performance Marketing to improve lead quality and conversion.
• Select and run relevant events and webinars, owning promotion, sales follow-up and performance evaluation.
• Build, maintain and optimise segmented nurture journeys and marketing automation to convert prospects into opportunities.
• Collaborate with Account Management on cross-sell campaigns to increase awareness and adoption.
• Align with regional Sales on campaign priorities and lead handover for better qualification and conversion.
• Work with Revenue Operations to track budget, demo requests, qualified pipeline and adoption by market/channel.
• Continuously test and optimise audiences, messaging, content and landing pages to maximise results.

Conocimientos

B2B marketing

Demand generation

Growth marketing

Campaign management

Cross-functional collaboration

Herramientas

HubSpot

Paid search

Descripción del empleo

Veremark is a remote-first HR tech scale-up on a mission to help the world trust faster.

We started with background and reference checking, pioneering an entirely new approach through Verepass - a blockchain solution which facilitates instant verification by enabling candidates to own, manage, and share their securely-held and verified career credentials.

We have recently launched our second product - a Whistleblowing platform with end-to-end encryption enabling employees to report issues safely and anonymously.

But this is just the beginning. Join us and become part of the journey using technology to help the world trust faster.

Job Description

We are hiring a Global Marketing Manager to own marketing for Veremark's whistleblowing product, with a primary focus on APAC, the Middle East and EMEA.

You will own the marketing plan, a dedicated budget and commercial performance, driving demand from new clients and growing adoption across our existing client base. You will work across Marketing, Sales, Account Management, Product and Revenue Operations to turn market opportunities into campaigns that generate qualified pipeline and revenue.

This is a hands-on role. You will plan, execute and optimise campaigns, build nurture journeys and coordinate specialist support across content, paid search, design and web. You will be accountable for priorities, delivery and results across the product's marketing activity.

Key Responsibilities

• Own the global whistleblowing marketing plan and budget, prioritising markets, audiences and channels against agreed pipeline, revenue and adoption targets.
• Plan and deliver integrated campaigns across email, paid media, organic search, webinars and events, adapting messaging and execution to regional buying needs.
• Work with Product, Product Marketing and Sales to sharpen positioning, buyer profiles and messaging for HR, compliance, legal and risk audiences.
• Own the whistleblowing content plan, working with Content and subject-matter experts to deliver landing pages, guides, case studies and sales materials that support the buying journey.
• Set keyword and paid search priorities with Performance Marketing, aligning buyer intent, ad messaging and landing pages; review lead quality and conversion to improve spend efficiency.
• Select and run relevant events and webinars based on audience fit and commercial potential, owning promotion, sales follow-up and performance evaluation.
• Build, maintain and optimise segmented nurture journeys and marketing automation that convert new prospects into sales-ready opportunities.
• Partner with Account Management on cross-sell and customer campaigns that increase whistleblowing awareness, purchase and adoption across existing clients.
• Align with regional Sales teams on campaign priorities, lead handover and follow-up, using feedback to improve qualification and conversion.
• Work with Revenue Operations to maintain reliable tracking and report on budget, demo requests, qualified pipeline, revenue contribution and customer adoption by market and channel.
• Continuously test and optimise audiences, messaging, content, landing pages and nurture flows, reallocating budget towards activity that delivers commercial results.

Qualifications

• 5+ years of experience in B2B marketing, demand generation or growth marketing, ideally in SaaS or a scale-up environment.
• Proven ownership of integrated marketing campaigns, budgets and measurable pipeline or revenue outcomes.
• Hands-on experience building and optimising email nurture journeys, segmentation and marketing automation, ideally using HubSpot.
• Strong understanding of paid search, keyword strategy, content and conversion optimisation, with the ability to brief specialists and challenge performance.
• Experience selecting and delivering webinars or events with clear commercial objectives and structured follow-up.
• Comfortable working across Sales, Account management and Product, with experience supporting both new customer acquisition and customer expansion.
• Highly organised and commercially focused, with the ability to execute independently and coordinate delivery across markets and time zones.
• Experience across APAC, the Middle East and/or EMEA is strongly preferred. Experience in whistleblowing, compliance, RegTech, HR tech or complex B2B buying journeys is a plus.

Additional Information

We are an all-remote organisation with ~200+ people spread across the world. We value Trust, Integrity, Data and Experience in everything we do - from the way we collaborate to the products we create.

We're focused on transforming the industry while partnering with many of the leading technology platforms in the People & Talent ecosystem.

And we're growing fast. Having recently been ranked in Deloitte's Tech Fast 50 for the second year running, we're looking for brilliant people, fast thinkers and passionate change-drivers to join our expanding team.

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