Marketing Executive

Veriforce; Greater London; Hybrid; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Enhanced Parental Leave

Generous annual leave

Healthcare Plan

Cycle-to-work Scheme

EV Salary Sacrifice Scheme

Pension scheme with employer

Life Assurance – 3X base salary

Rewards Program – discounts and cash

LinkedIn Learning license

Job summary

Veriforce is seeking a Marketing Executive in London to deliver integrated campaigns across email, social, and content. You will build customer journeys, nurture flows, and lead lifecycle campaigns while supporting ABM efforts for key organisations.

You will write engaging content for a business audience and use marketing automation tools to optimise performance. A hybrid, office-based role with opportunities to grow in a sustainability-focused team awaits.

Qualifications

• Experience in growth, digital or marketing executive role.
• Hands-on experience delivering campaigns through owned or organic channels (email, social, content).
• Clear and engaging content writing for a business audience.

Responsibilities

• Oversee integrated campaigns across email, social, and content to generate qualified leads and pipeline.
• Create customer journeys with landing pages, nurture flows, and lead lifecycle campaigns.
• Support account-based marketing for priority organisations and buying teams.

Skills

Growth marketing

Digital marketing

Marketing campaigns

Content writing

Marketing automation

Email marketing

Analytics (GA4)

Copywriting

Campaign management

Multi-channel

Tools

Marketing automation platform

CRM (Microsoft Dynamics)

Job description

Marketing Executive

Department: Marketing

Employment Type: Permanent

Location: London, UK

Description

We see a world where we all contribute to a thriving planet and together, we are a collective force for good. Planet Mark is a sustainability certification which recognises outstanding achievements, encourages action, and builds an empowered community of like-minded individuals. We work with businesses to rigorously measure their carbon footprint and social value, engage their staff and supply chain to unlock their knowledge and drive passion for change, and communicate their progress to build a positive brand. We help businesses put a purpose at the heart of their organisation that brings social, environmental, and economic considerations together. Looking for a marketing role where you can see the difference your work makes? As our Marketing Executive, you’ll bring campaigns to life, create content that connects with business audiences and deliver engaging prospect experiences. You’ll have plenty of variety, space to build your skills and the opportunity to work across the full marketing journey, from first interaction through to qualified lead.

What that means day to day

You’ll join a collaborative marketing environment where you can take ownership of delivery while learning from experienced colleagues

You’ll be responsible for:

• Bringing integrated campaigns to life across email, organic social and content, helping to generate qualified leads and pipeline for SafePlanet Advanced.
• Creating effective customer journeys by building landing pages, conversion assets, nurture flows and lead lifecycle campaigns.
• Making marketing more personal by supporting account-based activity for priority organisations and their buying teams.
• Turning ideas into engaging content by writing blogs across the Planet Mark product range and repurposing longer pieces for email and social channels.
• Creating valuable prospect experiences by planning and delivering bi-monthly webinars, from promotion and speaker coordination to follow-up communications.
• Using results to improve activity by monitoring campaign and event performance, sharing insights and identifying optimisation opportunities.
• Helping deliver a standout Sustainability Summit through promotional activity, attendee communications and event marketing materials

What you’ll need to be successful

• You’ll have experience in a growth, digital or marketing executive role.
• You’ll have hands-on experience delivering campaigns through owned or organic channels, such as email, social media and content.
• You’ll be comfortable writing clear and engaging content for a business audience.
• You’ll have working knowledge of a marketing automation or email platform.
• You’ll be confident using basic performance analytics, such as GA4 or campaign dashboards.
• You’ll be a strong written communicator who can adapt your tone for different audiences.
• You’ll be organised and comfortable managing multiple campaigns, channels and events at the same time.
• You’ll have basic design, video-editing or multimedia content-creation skills.

• You’ve previously run or supported webinars and events.
• Experience using a CRM platform, such as Microsoft Dynamics, would be useful.
• You may also have supported account-based marketing or ABM campaigns.
• Experience within a membership, subscription, sustainability or B2B services organisation would be an advantage.

What you'll get in return

We have a hybrid workplace policy, where you will work from the office 3 days per week. We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work and below are some of the perks and benefits we offer:

• Enhanced Parental Leave
• Generous annual leave, with the option to buy additional days
• Healthcare Plan
• Annual Giving Day – an extra day to give back to yourself or your community
• Cycle-to-work Scheme
• EV Salary Sacrifice Scheme
• Pension scheme with employer contributions
• Life Assurance – 3X base salary
• Rewards Program – access to discounts and cashback
• LinkedIn Learning License for upskilling & development

Embracing AI at Veriforce

As part of our commitment to innovation and continuous improvement, we're actively embedding AI tools and ways of working across the business. We encourage all employees to explore how AI can enhance productivity, improve decision-making, streamline processes, and create value for our customers. The effective adoption and use of AI will form part of role expectations and will be considered as part of regular objective reviews and performance conversations. We're looking for individuals who are curious, adaptable, and excited about leveraging technology to work smarter and drive better outcomes.

Bring Your Whole Self to Work.

We are proudly an equal‑opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.