Global Marketing Leader – Hybrid

Paladone Products; Shoreham-by-Sea; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Flexible hours and hybrid working

25 days' holiday

Wellbeing days and Christmas closure

Shorter working day on birthday

Regular company-funded social events

Health and wellbeing support

Cycle to Work scheme

Staff discount on Paladone & WeCool

NHS Top-Up plan

Job summary

Paladone is seeking a strategic Head of Global Marketing to lead the Global Marketing team and set the vision that drives growth for Paladone and WeCool Toys, collaborating with Sales, E-commerce, Product Development and Licensing.

You will define the global marketing framework, empower leaders, and align priorities across regions to deliver commercially-focused campaigns for brands including Disney, Warner Bros., Netflix, Nintendo and Minecraft.

Qualifications

• Proven experience operating at Head of or equivalent senior leadership level.
• Strong track record building accountability, developing leaders, delegating effectively and creating the conditions for teams to take ownership and deliver.
• Credibility as a peer-level partner to senior Sales, E-commerce, Product Development and Licensing leaders, with the ability to influence, challenge constructively and build shared ownership.
• Broad expertise across digital, social, content, PR, influencer, event and retail marketing. Able to operate strategically whilst remaining sufficiently involved to guide, challenge and support delivery when required
• Strong commercial acumen and experience using consumer insight, analytics, ROI, budgets and forecasts to prioritise investment and drive profitable growth.

Responsibilities

• Set and communicate the global marketing vision, strategy, annual priorities and investment plan, ensuring activity supports the Group's commercial objectives and long-term growth ambitions.
• Build a high-performing leadership culture within Marketing by defining clear ownership, delegating decision making and holding the team accountable for delivery, quality and commercial impact.
• Lead through others: coach and challenge your team, remove barriers and provide timely direction without becoming the default owner of day to day execution.
• Act as the senior marketing partner to Sales, E-commerce, Product Development and Licensing, building shared plans, agreeing priorities and making balanced decisions where customer, brand and commercial needs compete.
• Use consumer insight, market trends, performance data and commercial understanding to identify opportunities, assess risk and make confident strategic choices.
• Own global brand positioning and marketing governance, setting the standards, decision rights and performance expectations that guide delivery across all markets and channels.
• Ensure the team delivers joined-up global launch strategies and toolkits that enable strong execution by regional, channel and commercial teams.
• Sponsor the evolution of digital, e-commerce, content, influencer and channel marketing, setting outcomes and empowering subject-matter leads to determine the best route to delivery.
• Oversee the strategic value of trade shows, events, agencies and external partners, approving major investment and ensuring ownership sits with the appropriate team lead.
• Maintain senior relationships with licensors and partners, ensuring the team operates within brand requirements while maximising joint promotional opportunities.
• Create an effective operating rhythm for Marketing, with clear plans, decision points, performance reviews and escalation routes that enable pace and accountability. While this role focuses on leadership and strategic direction, the successful candidate will also enjoy staying close to key launches, campaigns and commercial priorities, providing hands-on guidance where their expertise can add the most value.
• Define the measures of success for the function, review performance and ROI, and redirect resources decisively where activity is not delivering the required commercial value.

Job description

Paladone is seeking a strategic Head of Global Marketing to lead the Global Marketing team and set the vision that drives growth for Paladone and WeCool Toys, collaborating with Sales, E-commerce, Product Development and Licensing.

You will define the global marketing framework, empower leaders, and align priorities across regions to deliver commercially-focused campaigns for brands including Disney, Warner Bros., Netflix, Nintendo and Minecraft.