Global Marketing Automation Specialist (SFMC)

Xero; Greater London; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

Xero in London is seeking a Marketing Automation Specialist to design, build, test, schedule, deploy and report on global and regional communications using SFMC and other tools. You will ensure campaigns reach small business users worldwide and drive efficiency across the team.

You will hands-on with HTML, AMPscript and SQL to create dynamic content, manage QA, segmentation, and data troubleshooting, and help document processes to improve delivery maturity across regions.

Qualifications

• Experience managing multi-region or multi-segment email and CRM campaigns.
• Technical capability using HTML, CSS, AMPscript, and SQL for dynamic content creation.
• Solid understanding of data ingestion, file imports, and audience segmentation rules.
• Demonstrated ability to run end-to-end campaign QA, resolve automation issues, and evaluate delivery metrics.
• Strong cross-functional collaboration skills to manage competing deadlines and translate technical requirements clearly.
• A proactive approach to documenting processes, sharing knowledge, and simplifying daily workflows.

Responsibilities

• Hands-on campaign creation and deployment using Salesforce Marketing Cloud and in-product messaging tools.
• Building dynamic, personalized content using HTML, AMPscript, and SQL.
• Managing end-to-end campaign QA, audience segmentation logic, and data troubleshooting.
• Standardizing build patterns, updating team documentation, and delivering operational sends.

Skills

HTML

CSS

AMPscript

SQL

Campaign QA

Data Segmentation

Tools

Salesforce Marketing Cloud

In-product messaging tools

Job description

Xero in London is seeking a Marketing Automation Specialist to design, build, test, schedule, deploy and report on global and regional communications using SFMC and other tools. You will ensure campaigns reach small business users worldwide and drive efficiency across the team.

You will hands-on with HTML, AMPscript and SQL to create dynamic content, manage QA, segmentation, and data troubleshooting, and help document processes to improve delivery maturity across regions.