Senior Marketing Automation Architect – SFMC

Generac; England; Vor Ort; GBP 55.000 - 75.000; Vollzeit

Benefits dieser Stelle

Health, Dental, Vision, 401k benefits

Free onsite gym

Volunteer Time Off program

Fun Days and team events

Inclusive culture

Zusammenfassung

Generac is seeking a Senior Marketing Automation Specialist to strategize, develop, and optimize multi-channel journeys that drive engagement, conversions, and retention. You will lead SFMC-based campaigns, ABM programs, and data-driven improvements across teams.

The role demands 4+ years in marketing automation, strong HTML/AMPscript skills, and a collaborative mindset to align sales, marketing, and IT for scalable journeys.

Qualifikationen

• Bachelor’s degree or equivalent experience in a related field.
• 4+ years marketing automation experience.
• Experience planning and executing email campaigns including html modification and segmentation.
• Experience with major marketing automation platforms (SFMC, Marketo, etc.).
• Experience in email marketing and data automation.
• Experience supporting ABM platforms or CRM-integrated account data is a plus.

Aufgaben

• Design end-to-end marketing automation campaigns including email, nurture, ABM and customer journeys.
• Coordinate ABM initiatives across stakeholders and buying groups.
• Create and manage account-based journeys in Salesforce Marketing Cloud Journey Builder.
• Collaborate with sales and marketing teams on segmentation, triggers, and engagement signals.
• Use SFMC to manage data, segment audiences, and integrate new data from IT teams.
• Analyze customer and account behavior to map journeys and optimize touchpoints.
• Conduct continuous testing and optimization of campaigns (subject lines, content, timing).
• Generate regular performance reports and provide data-driven recommendations.
• Stay updated on trends and best practices in marketing automation and email compliance.

Kenntnisse

Marketing Automation

Salesforce Marketing Cloud

ABM

Journey Builder

Email Campaigns

Data Segmentation

SQL

AMPscript

HTML

Analytics

Ausbildung

Bachelor’s Degree in Business/Marketing/Communications

Tools

Salesforce Marketing Cloud

Marketo

Jobbeschreibung

Generac is seeking a Senior Marketing Automation Specialist to strategize, develop, and optimize multi-channel journeys that drive engagement, conversions, and retention. You will lead SFMC-based campaigns, ABM programs, and data-driven improvements across teams.

The role demands 4+ years in marketing automation, strong HTML/AMPscript skills, and a collaborative mindset to align sales, marketing, and IT for scalable journeys.