Global Lifecycle Growth Manager

Airwallex; United Kingdom; On-site; GBP 90,000 - 130,000; Full time

Job summary

Airwallex in the United Kingdom seeks a Global Growth Manager for Lifecycle to drive end-to-end customer engagement and regional expansion. You will design the lifecycle journey, optimize email/push/in-app channels, and translate high-level strategies into high-performing programs across regions.

The role emphasizes data-driven decision making, experimentation, and a customer-first messaging approach to boost conversion, activation, and long-term retention. London-based.

Qualifications

• 7+ years of experience leading growth initiatives across the customer lifecycle.
• Analytical skills to interpret campaign and behavioral data and make data-backed recommendations.
• Hands-on experience designing and executing lifecycle/CRM programs that drive conversion and retention.
• Experience running A/B tests and applying structured experimentation to improve performance.
• Strong organizational skills to manage multiple initiatives with cross-functional partners.
• Clear and structured communicator comfortable working with stakeholders.

Responsibilities

• Lead Lifecycle Strategy: design end-to-end journey with regional leads, aligning global frameworks.
• Own Regional Digital Channels: manage email, push, and in-app messaging for regional growth.
• Drive End-to-End Campaign Execution: develop and optimize lifecycle programs for conversions.
• Regional Funnel Accountability: own growth metrics and perform deep-dive analyses.
• Drive Regional Experimentation: lead a fast-paced experiments roadmap across regions.
• User-Centric Communication: deliver personalized content to reduce friction across lifecycle.

Skills

Lifecycle growth

Analytical skills

CRM marketing

A/B testing

Cross-functional

Action oriented

Education

MBA

Tools

SQL

Job description

Airwallex in the United Kingdom seeks a Global Growth Manager for Lifecycle to drive end-to-end customer engagement and regional expansion. You will design the lifecycle journey, optimize email/push/in-app channels, and translate high-level strategies into high-performing programs across regions.

The role emphasizes data-driven decision making, experimentation, and a customer-first messaging approach to boost conversion, activation, and long-term retention. London-based.