Global Legacy Marketing Lead – UK & International

Compassion in World Farming; Godalming; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

25 days annual leave

Health Cash Back Plan

24/7 GP access

Employee Assistance Programme

Electric car scheme

Pension scheme

Hybrid working

Free onsite parking

Cycle Benefit scheme

Learning and development opportunities

Job summary

Compassion in World Farming UK is seeking a Senior Legacy Marketing Manager (UK and International) to lead the strategic development and delivery of our legacy marketing programme across the UK and internationally. The role sits within the Global Fundraising team and shapes a sector-leading legacy strategy that inspires supporters to leave lasting gifts for farm animals and the planet.

You’ll oversee UK legacy marketing delivery across direct mail, email, social media, website content and

Qualifications

• Track record and knowledge of legacy marketing and legacy strategy.
• Strong direct and digital marketing understanding with copywriting skills.
• Proven budgeting, supplier managing and data reporting capabilities.

Responsibilities

• Lead UK and international legacy marketing strategy and KPIs.
• Oversee UK legacy communications across direct mail, email, social media, and events.
• Support international teams with localised campaigns, content and training.
• Handle legacy enquiries with sensitivity and accuracy.

Skills

Legacy marketing

Strategic planning

Copywriting

Budget management

International collaboration

Salesforce CRM

Tools

Salesforce CRM

Job description

Compassion in World Farming UK is seeking a Senior Legacy Marketing Manager (UK and International) to lead the strategic development and delivery of our legacy marketing programme across the UK and internationally. The role sits within the Global Fundraising team and shapes a sector-leading legacy strategy that inspires supporters to leave lasting gifts for farm animals and the planet.

You’ll oversee UK legacy marketing delivery across direct mail, email, social media, website content and