Senior Legacy & In Memory Officer

Mind National Association for Mental Health; Cardiff; Híbrido; GBP 36.000 - 48.000; Jornada completa

Descripción de la vacante

Mind National Association for Mental Health in the United Kingdom is seeking an experienced direct marketing fundraiser to lead a portfolio of multi-channel campaigns across both digital and offline channels. You’ll recruit new legacy prospects, pledgers and in memory supporters, while optimizing performance and supporter experience.

You’ll also lead two Legacy & In Memory Officers, supporting their development and delivery of activity, with a hybrid pattern of working from London or Cardiff

Formación

• Experience in direct marketing fundraising campaigns.
• Ability to lead and develop staff.
• Strong data analysis and campaign optimization skills.

Responsabilidades

• Lead planning, delivery and evaluation of multi-channel acquisition campaigns to recruit legacy supporters.
• Use audience insight and data to identify growth opportunities and improve performance.
• Monitor results and optimize response rates, cost efficiency and long-term value.
• Manage budgets, forecasts and agency relationships to meet targets.
• Line manage two Legacy & In Memory Officers and support their prioritization.

Conocimientos

Direct marketing

Fundraising

Campaign management

Data analysis

Team leadership

Budget management

Digital marketing

Project planning

Herramientas

CRM software

Descripción del empleo

This is an exciting opportunity for an experience direct marketing fundraiser or marketer. You'll lead a portfolio of acquisition campaigns across both digital and offline channels, acquiring new legacy prospects, pledgers and in memory supporters, while continually optimising performance and supporter experience.

Alongside managing your own campaigns, you'll also provide leadership and support to two Legacy & In Memory Officers, helping them to deliver their own programmes of activity and develop their skills.

Hybrid working: Based in either our London or Cardiff offices with a hybrid working arrangement. Employees are expected to attend the office 2 days per week, with flexibility depending on business needs.

Key duties and responsibilities

The post holder will:

You’ll lead the planning, delivery and evaluation of multi-channel acquisition campaigns designed to recruit new legacy & in memory supporters.

Working closely with colleagues across fundraising, digital, data and creative teams you'll:

• Develop and deliver acquisition campaigns across channels including direct mail, digital, email and print
• Use audience insight, data analysis and supporter behaviour to identify opportunities for growth and improve campaign performance
• Monitor results and make ongoing recommendations to optimise response rates, conversion, cost efficiency and long-term value
• Manage campaign budgets, forecasts and agency relationships to ensure activity delivers against agreed targets
• Line manage and support two officers, helping them prioritise effectively and deliver high-quality work,