Global Influencer & Creator Growth Lead

THG; Manchester; On-site; GBP 50,000 - 75,000; Full time

Benefits offered by this job

25 days annual leave

On-site gym

Staff discounts on THG brands

Free on-site shop

Birthday/anniversary perks

Volunteer leave

Job summary

THG is seeking an Influencer Manager for MP Activewear to shape and deliver a global influencer strategy. You will build a high-performing creator ecosystem, strengthening brand credibility and driving growth across markets, identifying emerging talent and managing long-term relations with creators and agencies.

You will partner with Brand, Social, Paid Social, E-commerce and regional teams to embed influencers into the wider marketing plan, balancing strategic thinking with hands-on delivery in

Qualifications

• 3-5 years' experience in influencer marketing, talent management, social media, PR, partnerships or a related field.
• Experience supporting or managing influencer programmes across multiple markets.
• Proven experience building and maintaining strong relationships with creators, agents and talent managers.
• Experience negotiating influencer partnerships, fees, deliverables, usage rights and exclusivity.
• A strong understanding of Instagram, TikTok and YouTube, with the curiosity to identify opportunities on emerging platforms.
• Experience measuring influencer performance and turning data into clear recommendations.

Responsibilities

• Own the development and execution of MP Activewear's global influencer and creator strategy.
• Translate global brand priorities into clear, market-specific influencer plans across priority markets.
• Help local teams build relevant creator communities while maintaining a consistent international brand identity.
• Identify emerging platforms, creator trends, communities and cultural opportunities relevant to activewear.
• Establish clear objectives, KPIs and measurement frameworks for influencer activity.
• Lead the continued development of MP Activewear's creator proposition, including exclusive access, product seeding, experiences and community opportunities.
• Identify high-potential influencers and creators across global markets.
• Build and maintain authentic, long-term relationships with talent and talent management teams.
• Develop a strong understanding of each creator's audience, content style, community influence and commercial potential.
• Manage regular communication with MP's global influencer network and ensure creators feel valued, informed and connected to the brand.
• Identify opportunities to develop high-performing creators from initial test activity into longer-term ambassadors and brand advocates.
• Monitor creator retention, repeat collaboration, organic posting behaviour and long-term partnership potential.
• Make clear recommendations on where to protect, develop, scale or optimise creator investment.
• Lead influencer campaigns for MP Activewear from initial concept and talent selection through to delivery, reporting and optimisation.
• Ensure global influencer activity around product launches, seasonal campaigns, key trading moments, events and wider brand initiatives.
• Lead the global strategy of creator product seeding and community experiences, reporting against key KPIs to monitor success.
• Own the day-to-day performance reporting for influencer activity and provide clear, actionable insights to stakeholders.
• Track and analyse relevant KPIs including reach, engagement, content performance, new customer contribution, revenue, CPA/CAC, cost of sale and ROI.
• Present data and insights to inform future talent selection, campaign planning and investment decisions.
• Clearly communicate performance, risks, opportunities and recommendations to senior stakeholders.
• Continuously improve processes, tools and ways of working across the global influencer programme.

Skills

Influencer marketing

Talent management

Social media

Partnerships

PR

Job description

THG is seeking an Influencer Manager for MP Activewear to shape and deliver a global influencer strategy. You will build a high-performing creator ecosystem, strengthening brand credibility and driving growth across markets, identifying emerging talent and managing long-term relations with creators and agencies.

You will partner with Brand, Social, Paid Social, E-commerce and regional teams to embed influencers into the wider marketing plan, balancing strategic thinking with hands-on delivery in