Global Head of Media

Haleon; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Haleon, a leading consumer health company, is seeking a Global Head of Media to drive media strategy and brand growth. This pivotal role demands a visionary leader who will shape media planning and execution, ensuring impactful results across categories and markets.

Qualifications

• Significant experience client-side & agency, leading media departments.
• Comprehensive understanding of media channels and martech ecosystem.
• Deep understanding of media planning, buying, and effectiveness.

Responsibilities

• Author and drive the Media Vision, Strategy, and Roadmap.
• Oversee category and brand planning, audience segmentation, and investment model.
• Develop capabilities that drive media-driven sales and brand strength.

Skills

Media Strategy

Stakeholder Management

Team Leadership

Media Planning

Audience Segmentation

Creative Thinking

KPI Development

Change Management

Measurement & Analytics

Partner Management

Innovation

Job description

Haleon Greater London, England, United Kingdom

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Haleon Greater London, England, United Kingdom

Join to apply for the Global Head of Media role at Haleon

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About The Role

The Global Head of Media plays a critical role in building superior brands and driving growth for Haleon. At Haleon we see Media as a growth driver and have seen lifts in the contribution to sales from this key lever. We have good levels of investment and are focused on continuous improvement in efficiency and effectiveness to ensure strong shareholder returns. There are opportunities ahead to drive transformation embracing the opportunities the fast-changing external landscape offers as well as the further use of data and technology, including AI. The Global Head of Media will play a significant part as one of the architects of this change. The role has high impact, ensuring effective media planning, buying and execution and is responsible for initiating the key programs and initiatives critical to Haleon’s commercial success.

The successful candidate will report to the Global Head of Marketing Services and set the overarching Global Media strategy, leading the direction and agenda for the Categories, Brands and with the Business Units (100 brands in over 90 markets). They will guide a team of media specialists, direct and matrixed, who are tasked with delivering the strategy to help the organisation grow exponentially.

Key Responsibilities

• Strategy: To author and drive the Media Vision, Strategy and Roadmap to achieve an effective media approach. Drives a purpose driven agenda, by encapsulating Haleon’s values within the media planning, buying and measurement.
• Planning: Responsible for category and brand planning, audience segmentation, sufficiency, infusing creativity embracing and creating best practice
• Buying: Responsible for the media investment model, auditing, KPIs, media channel diversification, brand safety, ad technology, search, dcommerce media.
• Measurement – Partners with our Consumer Business Insights and Analytics team as well as external partners to ensure to test and learn, meaningful measurement, verification, supporting the local teams with best practice, monthly performance reviews, creating a feedback learning loops for the organisation, implementing course corrective action at pace
• Capability Development: Builds an operating model and enabling capabilities that deliver media driven sales in the short and long terms and ensures we build strong meaningful, different and salient brands. Continuously improves the ways of working across all media functions to implement Global effectiveness agenda.
• Partner Management: Accountable for the media agency relationship, scope and execution setting compensation model, KPIs/SLAs to deliver continued value to the business.
• Thought Leadership and Innovation: Bring the external into Haleon with game-changing media practices, technology and partners to help drive improved consumer connections and business impact. Works in partnership with Haleon’s Data & Technology teams to ensure we advance our digital, data and audience back approach for impact.
• Cross-Functional Collaboration: partner closely with global functions, Categories and BU’s to lead change at pace. Able to push Haleon to go beyond through exceptional collaboration skills, change management and risk mitigation.
  
  
  

Qualifications And Skills

The role requires significant experience in the following areas:

• Working client-side (& agency experience beneficial), leading media and/or advertising departments.
• Setting media strategy, partnering with both senior internal (Global and BU) and external (agency leaders) stakeholders.
• Leading a team of media specialists through a hybrid direct and matrixed reporting structure.
• A comprehensive understanding of the media industry – past, present and future, to enable Haleon to take advantage of gaps and find competitive advantage
• Deep understanding of all mature and emerging media channels as well as enabling martech ecosystem.
  
  
  

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Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.



Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Consumer Services

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