Global Head of Marketing Communications (FTC maternity cover)

GROWN ALCHEMIST; Greater London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a visionary Global Head of Marketing Communications to lead their brand voice across markets. This strategic role involves overseeing a comprehensive communications strategy that supports business growth and engages consumers through innovative storytelling, campaigns, and digital marketing. The ideal candidate will possess strong leadership skills, commercial acumen, and the ability to balance long-term brand equity with short-term performance marketing. Join a forward-thinking company committed to transforming the beauty industry with advanced plant-based solutions, and be part of a dynamic team that values creativity and collaboration.

Qualifications

• 10+ years in marketing communications, preferably in beauty or lifestyle sectors.
• Proven success managing global campaigns and teams in fast-paced environments.
• Deep knowledge of consumer trends, media landscapes, and digital engagement.

Responsibilities

• Develop and implement a global marketing communications strategy.
• Lead B2C and B2B PR strategies and manage agency relationships.
• Oversee influencer strategies and community programs.

Skills

Marketing Communications

Brand Storytelling

Digital Marketing

Social Media Management

Public Relations

Team Leadership

Data Analysis

Campaign Management

Education

Bachelor's Degree in Marketing or Related Field

Tools

Creator IQ

Dash Hudson

Duel

Job description

Global Head of Marketing Communications (FTC maternity cover)

Title: Global Head of Marketing Communications (FTC maternity cover)

Location: Hybrid London Office/Remote

Reports to: Chief Marketing Officer

A visionary and strategic role responsible for leading and elevating our brand voice across all markets. This position oversees a comprehensive communications strategy aligned with our global brand positioning, supporting business growth and engaging consumers across multiple channels. You will lead a world-class global team managing brand storytelling, campaigns, content development, social media, PR, influencer and community engagement, digital marketing, partnerships, and corporate communications. Strong leadership, commercial acumen, and communication skills are essential, along with the ability to be strategic, savvy, and entrepreneurial. The role balances building long-term brand equity with short-term performance marketing.

Key Responsibilities

• Develop and implement a global marketing communications strategy to enhance brand awareness, equity, and consumer engagement worldwide. Define clear objectives and KPIs within an annual global brand plan, ensuring alignment across all markets.
• Global Social Media Plans: Create innovative, disruptive strategies and playbooks to maximize reach and engagement across social channels. Leverage tools like Creator IQ, Dash Hudson, and Duel to accelerate growth. Oversee content, reach, engagement, and community management globally.
• Global Digital Marketing Direction: Establish and promote global principles, strategies, and templates for markets. Oversee the blog and website development initiatives.
• Brand Messaging: Maintain consistency in brand tone of voice across owned, earned, and paid channels, tailoring messages for regional markets to ensure compelling commercial communication.
• Global PR: Lead B2C and B2B PR strategies and manage agency relationships to secure media coverage, product launches, and executive thought leadership. Support markets in relevant execution.
• Global Partnerships: Amplify high-profile brand partnerships and assist local markets in coordination. Secure activations with like-minded brands through centralized or collaborative marketing plans.
• Global Influencer & Advocacy Programs: Oversee influencer strategies, fostering authentic relationships with opinion leaders, creators, and ambassadors. Manage community programs and global review coordination.
• Integrated Campaign Leadership: Collaborate with creative, product, and market teams to deliver integrated campaigns. Foster a culture of creative ideation, producing assets and toolkits for markets. Ensure compelling content creation and effective UGC utilization.
• Team Leadership: Lead and motivate a high-performing global communications team, promoting cross-functional collaboration and regional engagement. Incorporate AI tools to enhance agility and effectiveness.
• Data & Insights: Monitor KPIs and leverage consumer insights, social listening, and media analytics to refine strategies.

Qualifications

• 10+ years in marketing communications, preferably in beauty, fashion, or lifestyle sectors.
• Proven success managing global campaigns and teams in fast-paced, matrixed environments, especially in the US, UK, and Asia.
• Deep knowledge of consumer trends, media landscapes, and digital engagement.
• Excellent storytelling, writing, and presentation skills with a keen eye for brand aesthetics.
• Strong social media and creative development experience and interest.
• Experience managing external agencies and budgets.
• Ability to balance strategic vision with hands-on execution.
• Exceptional planning, organization, and attention to detail.

About Grown Alchemist

Founded on the belief that skin health is an extension of wellness, Grown Alchemist is a Biological Beauty brand transforming skin impacted by modern living. Using advanced plant-based formulas with biotech and biomimetic ingredients, we aim to optimize skin function and provide treatments and experiences beyond traditional beauty.

Grown Alchemist is an equal opportunities employer committed to diversity, inclusion, and sustainability. We strive to create a respectful, non-discriminatory environment where everyone can develop and thrive.

Seniority level

• Executive

Employment type

• Contract

Industries

• Personal Care Product Manufacturing

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