Global Growth Marketing Manager - International Paid Media

Imprivata; Uxbridge; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Imprivata, based in the UK, is seeking a Digital Marketing Manager (International) to lead paid media across priority markets from our Uxbridge office. This hybrid role drives awareness, engagement, and pipeline through localized campaigns, ABM support, and cross-functional collaboration with SEO and marketing ops.

You will own budgets, optimize campaigns, and provide international performance insights to improve pipeline contribution.

Qualifications

• 5+ years of experience in paid media, demand generation, growth marketing, or international marketing.
• Experience managing paid advertising across multiple international markets.
• Strong knowledge of Google Ads, LinkedIn, programmatic, retargeting, and account-based advertising.
• Experience with ABM, audience targeting, campaign localization, and budget optimization.

Responsibilities

• Own international paid advertising strategy, planning, execution, and optimization.
• Develop regional media plans, including market prioritization, audience targeting, channel mix, budget allocation, and campaign sequencing.
• Manage paid search, paid social, display, retargeting, and programmatic.
• Localize campaign messaging, creative, landing pages, and audience strategies for international markets.
• Support international ABM strategy by helping prioritize target accounts, industries, audiences, and markets.
• Partner with the Global SEO Manager to identify international SEO priorities and support localized execution across campaigns, content, and landing pages.
• Manage international advertising budgets and provide spend recommendations based on performance and opportunity.
• Monitor campaign performance, including engagement, conversion, cost per lead, pipeline, and ROI.
• Provide international reporting, insights, and recommendations to improve campaign effectiveness and pipeline contribution.
• Partner with Marketing Operations to ensure accurate tracking, attribution, lead routing, and reporting.
• Manage external agencies and media partners supporting international programs.
• Other duties as assigned and required.

Skills

Paid media

Demand generation

Growth marketing

International marketing

Google Ads

LinkedIn ads

Programmatic

ABM

Budget optimization

Analytics

Tools

Demandbase

Salesforce

Marketing automation

SEO tools

Job description

Imprivata, based in the UK, is seeking a Digital Marketing Manager (International) to lead paid media across priority markets from our Uxbridge office. This hybrid role drives awareness, engagement, and pipeline through localized campaigns, ABM support, and cross-functional collaboration with SEO and marketing ops.

You will own budgets, optimize campaigns, and provide international performance insights to improve pipeline contribution.