International Growth Marketing Manager

Imprivata; Uxbridge; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Imprivata in the United Kingdom (Uxbridge) seeks an International Digital Marketing Manager to lead paid advertising across multiple markets. You will localize campaigns, manage budgets, and collaborate with SEO to push international growth, including ABM priorities and regional market plans.

The role focuses on driving awareness, engagement, and pipeline in international markets while optimizing spend and performance with cross-functional partners.

Qualifications

• 5+ years of experience in paid media, demand generation, growth marketing, or international marketing.
• Experience managing paid advertising across multiple international markets.
• Strong knowledge of Google Ads, LinkedIn, programmatic, retargeting, and account-based advertising.
• Experience with ABM, audience targeting, campaign localization, and budget optimization.
• Strong analytical skills and experience connecting advertising performance to pipeline and revenue.
• Experience in B2B technology, SaaS, cybersecurity, or healthcare technology preferred.
• Familiarity with Demandbase, Salesforce, marketing automation, SEO, and advertising analytics platforms is a plus.

Responsibilities

• Own international paid advertising strategy, planning, execution, and optimization.
• Develop regional media plans, including market prioritization, audience targeting, channel mix, budget allocation, and campaign sequencing.
• Manage paid search, paid social, display, retargeting, and programmatic.
• Localize campaign messaging, creative, landing pages, and audience strategies for international markets.
• Support international ABM strategy by prioritizing target accounts, industries, audiences, and markets.
• Partner with the Global SEO Manager to identify international SEO priorities and support localized execution.
• Manage international advertising budgets and provide spend recommendations based on performance.
• Monitor campaign performance, including engagement, conversion, cost per lead, pipeline, and ROI.
• Provide international reporting, insights, and recommendations to improve pipeline contribution.
• Partner with Marketing Operations to ensure accurate tracking, attribution, lead routing, and reporting.
• Manage external agencies and media partners supporting international programs.

Skills

Paid media

Demand gen

Growth marketing

International marketing

ABM

Analytics

B2B SaaS

Advertising platforms

Tools

Demandbase

Salesforce

Marketing automation

SEO

Job description

Ready to join a team that’s all in? At Imprivata, we deliver unified access and security management programs that eliminate friction, empowering healthcare and mission-critical organizations to work smarter, faster, and more securely.

We believe work can be more than a job or task—it’s a collective spirit; the type that emboldens creativity, embraces challenge, and fosters excitement. We are constantly raising the bar on what’s possible, owning the outcome of our triumphs and trials, staying nimble amidst change, and cultivating an environment where we win together. Here, your ideas matter, your differences are celebrated, and your work drives real results—for your career, your teammates, and our customers.

When you join Imprivata, you embark on a shared journey of ambition and growth. We’re committed to building an inclusive workplace where everyone feels valued and supported. If you’re looking for a place to match your passion with purpose—and where every day you can make an impact—you’ll find it here.

Digital Marketing Manager, International

This is a hybrid opportunity based out of our Uxbridge, England office.

Job Summary

The International Growth Marketing Manager will lead paid advertising strategy and execution across priority international markets. This role will develop localized campaigns that increase awareness, account engagement, qualified leads, and pipeline. The role will also support international ABM programs and partner closely with the Global SEO Manager to prioritize international SEO opportunities and coordinate localized execution.

Duties and Responsibilities

• Own international paid advertising strategy, planning, execution, and optimization.
• Develop regional media plans, including market prioritization, audience targeting, channel mix, budget allocation, and campaign sequencing.
• Manage paid search, paid social, display, retargeting, and programmatic.
• Localize campaign messaging, creative, landing pages, and audience strategies for international markets.
• Support international ABM strategy by helping prioritize target accounts, industries, audiences, and markets.
• Partner with the Global SEO Manager to identify international SEO priorities and support localized execution across campaigns, content, and landing pages.
• Manage international advertising budgets and provide spend recommendations based on performance and opportunity.
• Monitor campaign performance, including engagement, conversion, cost per lead, pipeline, and ROI.
• Provide international reporting, insights, and recommendations to improve campaign effectiveness and pipeline contribution.
• Partner with Marketing Operations to ensure accurate tracking, attribution, lead routing, and reporting.
• Manage external agencies and media partners supporting international programs.
• Other duties as assigned and required.

Required Qualifications

• 5+ years of experience in paid media, demand generation, growth marketing, or international marketing.
• Experience managing paid advertising across multiple international markets.
• Strong knowledge of Google Ads, LinkedIn, programmatic, retargeting, and account-based advertising.
• Experience with ABM, audience targeting, campaign localization, and budget optimization.
• Strong analytical skills and experience connecting advertising performance to pipeline and revenue.
• Experience in B2B technology, SaaS, cybersecurity, or healthcare technology preferred.
• Familiarity with Demandbase, Salesforce, marketing automation, SEO, and advertising analytics platforms is a plus.

At Imprivata, we have a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun. If you have the skills and qualifications as we have described above, we want to hear from you!

Imprivata provides equal employment opportunities, regardless of race, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.