Global Growth Marketing Lead — Bakery, Pastry & Biscuits

Barry Callebaut Group; Banbury; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Barry Callebaut Group seeks a Global Marketing Lead for Bakery, Pastry & Biscuits on a maternity cover contract. Based in Western Europe or Central & Eastern Europe with ~20% travel, you will drive the global growth strategy across Food Manufacturers, Retailers, Global Accounts, Chains and Gourmet customers.

Collaborating with Portfolio, Innovation, Callebaut Academy, Digital and Commercial teams, you will develop scalable customer solutions, global campaigns and growth initiatives that

Qualifications

• Master's degree in Business, Economics, Food Engineering or related field.
• Minimum 6 years of marketing experience in B2B and/or B2C within Food & Beverage.
• Experience in global, regional or local marketing roles.
• Strong project management and stakeholder management skills.
• Ability to translate consumer and market insights into campaigns.
• Fluent in English; additional languages are an advantage.

Responsibilities

• Lead the development and deployment of the Bakery & Pastry global campaign across priority regions and local markets.
• Align key stakeholders across Marketing, Sales, Consumer & Market Insights, R&D, Chefs and Commercial teams.
• Create inspiring concepts, activation platforms and toolkits adopted across markets.
• Ensure campaign execution is delivered on time, within budget and with a continuous improvement mindset.
• Partner with Portfolio and Innovation teams to develop end-to-end segment solutions and value propositions.
• Translate customer, consumer and market insights into compelling concepts, applications and commercial opportunities.
• Support solution selling through strong portfolio storytelling and innovation deployment.
• Ensure alignment with country cluster strategies where Bakery & Pastry is a strategic priority.
• Drive implementation of the global BAPA & Biscuits growth strategy.
• Collaborate with Portfolio & Innovation teams to deploy core portfolio and innovation initiatives.
• Work with Callebaut Academy teams to elevate customer experience.
• Partner with Digital teams to increase scalability and reach.
• Support Regional Business Development teams in bringing strategies to life across markets.
• Build and lead a cross-functional community of segment experts.
• Share best practices, campaign learnings and segment insights across regions.

Skills

Global Marketing

Stakeholder Leadership

Campaign Management

B2B/B2C Marketing

Food & Beverage

Multicultural Environments

Education

Master's degree

Job description

Barry Callebaut Group seeks a Global Marketing Lead for Bakery, Pastry & Biscuits on a maternity cover contract. Based in Western Europe or Central & Eastern Europe with ~20% travel, you will drive the global growth strategy across Food Manufacturers, Retailers, Global Accounts, Chains and Gourmet customers.

Collaborating with Portfolio, Innovation, Callebaut Academy, Digital and Commercial teams, you will develop scalable customer solutions, global campaigns and growth initiatives that