Director, Brand & Market Authority Programs

RX Brasil; City Of London; On-site; GBP 100,000 - 170,000; Full time

Job summary

Elsevier in London is seeking a seasoned marketing strategist to lead the brand and market authority programs globally, partnering with Content Marketing and Creative teams to translate thought leadership into engaging campaigns across owned, paid and earned channels.

You will mentor managers, drive scalable program frameworks, and work across functions to elevate brand visibility and influence throughout the customer lifecycle.

Qualifications

• Deep experience in campaign, content, or demand generation marketing.
• Proven ability to design scalable programs, frameworks, and measurement approaches.
• Strong experience operating in complex, matrixed environments.
• Excellent stakeholder leadership and ability to influence without authority.
• Strong commercial, martech, and performance measurement fluency.

Responsibilities

• Lead strategy, delivery, and performance of channel activation for thought leadership programs through direct individual contribution and influence
• Design and evolve scalable program frameworks, best practices, processes, engagement models, and measurement approaches
• Drive cross-functional alignment for marketing channel activation strategies across Research Marketing (Audience, Global Campaigns, Lifecycle, and Digital Ops), Global Communications, and Research Networks
• Provide mentorship and guidance to Managers and Senior Managers, offering direction, coaching, and quality oversight
• Report into the VP of Demand & Lifecycle Marketing
• Deliver activated A&G thought leadership programs that increase visibility, reach, and influence
• Drive engagement with institutional decision-makers and growth in engaged audiences and contacts
• Ensure consistent brand voice, messaging, and positioning across campaigns

Job description

About our Team

Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.

About the Role

If you are a senior marketing strategist with a passion for thought leadership, brand building, and executing programs at a global scale, this role is for you. As part of Elsevier's Research Marketing organization serving the Academic & Government markets, the Director of Brand & Market Authority Programs owns the channel activation of Elsevier thought leadership for key audiences such as Academic Leaders, Funders and Librarians, strengthening brand visibility, credibility, and market authority while supporting performance across the full customer lifecycle. You will work closely with Content Marketing and Creative teams, business leadership, and subject matter experts to turn brand building ideas and expertise into thriving programs that reach and engage audiences across owned, paid and earned media channels.

Responsibilities

• Lead strategy, delivery, and performance of channel activation for thought leadership programs through direct individual contribution and influence


• Design and evolve scalable program frameworks, best practices, processes, engagement models, and measurement approaches


• Drive cross-functional alignment for marketing channel activation strategies across Research Marketing (Audience, Global Campaigns, Lifecycle, and Digital Ops), Global Communications, and Research Networks


• Provide mentorship and guidance to Managers and Senior Managers, offering direction, coaching, and quality oversight


• Report into the VP of Demand & Lifecycle Marketing


• Deliver activated A&G thought leadership programs that increase visibility, reach, and influence


• Drive engagement with institutional decision-makers and growth in engaged audiences and contacts


• Ensure consistent brand voice, messaging, and positioning across campaigns

Requirements

• Deep experience in campaign, content, or demand generation marketing


• Proven ability to design scalable programs, frameworks, and measurement approaches


• Strong experience operating in complex, matrixed environments


• Excellent stakeholder leadership and ability to influence without authority


• Strong commercial, martech, and performance measurement fluency

Work in a Way That Works for You

• We promote a healthy work/life balance across the organisation.


• We offer an appealing working prospect for our people.


• With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.


• Working Pattern Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

About the Business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

If performed in New York City, the base pay range is $103,900 - $173,300.U.S. National Base Pay Range: $86,600 - $144,400. Geographic differentials may apply in some locations to better reflect local market rates. If performed in NLD Amsterdam (Radarweg), the base pay range is €100,400 - €167,300. This job may be subject to a collective labor agreement in the Netherlands. Please consult with the hiring team for further details.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

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Elsevier is a global leader in advanced information and decision support for science and healthcare. We believe that by working together with the communities we serve, we can shape human progress to go further, happen faster, and benefit all. We support continuous discovery and uphold the highest standards of content integrity, reliability, and reproducibility so the communities we serve can advance their field of science, healthcare or innovation with confidence. By combining high-quality content with powerful analytics, we transform complexity into clarity and deliver mission-critical insights that help professionals make better decisions when it matters most. We deliver insights that help research institutions, governments, and funders achieve their goals. We help researchers discover and share knowledge, collaborate, and accelerate innovation. We help librarians provide verified, quality information to universities. We help innovators turn knowledge into new products. We help health professionals improve patient care and educators train the next generation of doctors and nurses. Connecting quality content and innovative technologies, we make progress go further and happen faster. And by championing inclusion and sustainability, we ensure progress benefits all. With 9,500 employees, over 2,300 technologists in 5 major tech hubs, and more than 60 locations across the globe, we are committed to supporting the scientific and healthcare communities around the world. We offer a diverse range of opportunities across technology, commercial, business, and early career jobs. If you are looking for a career that inspires progress in science, innovation and health, and allows you to grow every day, find your team at Elsevier. Elsevier is part of RELX Group. Let's shape progress together. Join us. elsevier.com/about/careers