Global Digital Growth & Acquisition Lead

Office Shoes; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Office Shoes in London seeks a Senior Digital Marketing Manager to refine and deliver our worldwide traffic acquisition strategy across all devices and markets. You will lead digital channels including PPC, SEO, Affiliates, Display and Paid Social, aligning investment with CoS targets and driving growth.

You will manage a small digital marketing team, report insights, optimize spend across markets, and stay ahead of industry developments to translate into the OFFICE and OFFSPRING brands'

Qualifications

• Minimum 4 years' online marketing experience in fashion/retail.
• UX portfolio demonstrating process from concept to final product.
• Budgeting and forecasting experience.
• BS or MS in Interaction Design, HCI or equivalent.
• Experience in a sales-driven commercial trading environment.
• Line management experience.
• Experience organising user interviews and focus groups is desirable.

Responsibilities

• Set and implement the worldwide online marketing and traffic acquisition strategy.
• Deliver performance and financial objectives.
• Analyse and produce reports and forecasts on all traffic activity.
• Refine activity to optimise marketing spend across markets.
• Line manage the Digital Marketing Assistant and develop the team.
• Own the GTM tag and management of advertising tags and rules.
• Coordinate with agencies and internal teams across channels (PPC, SEO, Affiliates, Display, Paid Social).

Skills

UX portfolio

Budgeting & forecasting

Line management experience

User interviews

Web analytics

Education

BS or MS in Interaction Design / HCI

Tools

Google Analytics

AdWords

Excel

Word

PowerPoint

Google Tag Manager

Job description

Office Shoes in London seeks a Senior Digital Marketing Manager to refine and deliver our worldwide traffic acquisition strategy across all devices and markets. You will lead digital channels including PPC, SEO, Affiliates, Display and Paid Social, aligning investment with CoS targets and driving growth.

You will manage a small digital marketing team, report insights, optimize spend across markets, and stay ahead of industry developments to translate into the OFFICE and OFFSPRING brands'