Digital Creative Lead: Brand & Fan Experience

Williams F1 Group; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Williams F1 Team is seeking a senior digital design leader to elevate the brand’s digital presence across the website, app, campaigns and race moments. You’ll own creative direction, collaborate with the Head of Creative, Head of Social and Head of Brand, and ensure integrated, high-impact outputs.

You will lead the design team, set quality standards, evolve the design system and push performance-driven work that preserves brand craft and identity while inspiring fans.

Qualifications

• 7+ years design experience; lead digital creative at senior level.
• Strong creative leader with clear point of view and mentoring ability.
• Fluent across web, app, campaign, performance creative and brand.
• Experienced managing designers and building a team.
• Collaborative across social, brand and marketing leads.
• Expert in Figma and Adobe Creative Suite.
• Data-informed but creatively led.
• Calm under pressure and collaborative.
• Passionate about Formula 1 or related sport.
• Graphic Design or Digital Media degree preferred; strong portfolio.

Responsibilities

• Own the digital design direction and quality across all outputs (website, app, campaigns, emails).
• Set the digital brand expression standard and push for sharper, distinctive work.
• Lead concept development for major digital moments from brief to delivery.
• Oversee hands-on design while maintaining quality and avoiding bottlenecks.
• Integrate digital with social and brand strategy across teams.
• Build scalable design systems and mentored the design team.
• Drive performance-based creative aligned with data and fan insights.

Skills

Design leadership

Digital design

Team development

Collaboration

Figma

Adobe Creative Suite

Data-driven

Calm under pressure

Creative direction

F1 passion

Education

Graphic Design degree

Tools

Figma

Adobe Creative Suite

Job description

Williams F1 Team is seeking a senior digital design leader to elevate the brand’s digital presence across the website, app, campaigns and race moments. You’ll own creative direction, collaborate with the Head of Creative, Head of Social and Head of Brand, and ensure integrated, high-impact outputs.

You will lead the design team, set quality standards, evolve the design system and push performance-driven work that preserves brand craft and identity while inspiring fans.