Global Digital Content Lead — UGC & Creative

The Body Shop; Greater London; Hybrid; GBP 30,000 - 48,000; Full time

Benefits offered by this job

6% pension

23 days holiday

Staff discount 50%

Product sample sales

Perks at Work

Exclusive online deals

Wellbeing & development

Job summary

The Body Shop is seeking a Creative Content Specialist to bring the brand to life across digital channels. You will craft engaging content from user-generated and edited assets to attract customers and drive conversion.

Reporting to the International Digital Director, you will blend creativity with a proactive, hands-on approach, coordinating with teams across markets and platforms to keep campaigns fresh and on-brand.

Qualifications

• Experience creating digital content across online channels, including UGC and editing.
• Proficiency in Adobe Creative Suite and strong written/visual communication.
• Understanding of customer journey and experience using AI tools to adapt content.
• Strong organisation and ability to collaborate across international teams.
• Proactive, culturally aware approach; retail/beauty experience and videography skills are advantages.

Responsibilities

• Plan, create and publish content for websites, Meta, TikTok, Amazon and other online marketplaces.
• Grow our digital asset library, focusing on UGC that helps customers discover our products.
• Use our internal AI platform to create content variations efficiently and keep creative fresh.
• Turn briefs into strong content across formats and markets, balancing quality with fast-moving deadlines.
• Work with colleagues across functions, using trends and performance insights to improve creative.

Skills

UGC content

Content editing

Adobe CC

AI content tools

Digital content

Tools

Videography

Job description

The Body Shop is seeking a Creative Content Specialist to bring the brand to life across digital channels. You will craft engaging content from user-generated and edited assets to attract customers and drive conversion.

Reporting to the International Digital Director, you will blend creativity with a proactive, hands-on approach, coordinating with teams across markets and platforms to keep campaigns fresh and on-brand.