Global Digital Content Lead – Motorcycle Platforms (Hybrid)

Honda Motor Europe; Bracknell; Hybrid; GBP 45,000 - 62,000; Full time

Job summary

Honda Motor Europe is seeking a Digital Content Specialist to lead the development, delivery and optimisation of the motorcycle digital ecosystem across European markets. The role coordinates cross-functional teams and ensures content, assets and product information are deployed accurately and consistently across multiple markets and languages.

You’ll drive platform governance and customer-centric digital transformation.

Qualifications

• Experience in digital marketing, content, website management or digital customer experience.
• Experience managing end-to-end product launches across websites and configurators in multiple markets.
• CMS knowledge, creating and maintaining website content accurately and efficiently in a fast-paced environment.
• Customer-focused, with the ability to identify needs, improve digital experiences and user journeys.
• Strong project management skills; coordinating across stakeholders and international markets.
• Strong web analytics knowledge, including Google Analytics, with the ability to turn data into actionable recommendations.
• Working knowledge of SEO/GEO and evolving search technologies to improve organic visibility and performance.

Responsibilities

• Coordinate launch activities on the website and configurator across Product Planning, Marketing Communications, development teams, agencies and local markets.
• Manage the creation, localisation, approval and deployment of customer-facing content across digital platforms.
• Support ongoing development, optimisation and governance of Honda's motorcycle digital platforms, including websites, configurators and future customer experience tools.
• Coordinate platform enhancements from requirements gathering through to implementation, testing and deployment.
• Maintain product, accessory and technical data across digital platforms and supporting systems.
• Support SEO/GEO strategy and website optimisation initiatives to maximise visibility, engagement and conversion.
• Analyse customer journeys, behavioural data and market feedback to identify opportunities for improvement.
• Lead initiatives that enhance customer experience, engagement and conversion across digital touchpoints.
• Support the development and implementation of innovative digital solutions, including AI-powered customer experiences and emerging technologies.
• Manage agency and supplier relationships for digital transformation projects, ensuring delivery against budgets and timelines.
• Support procurement and finance activities, including budgeting, supplier evaluations, RFP processes and agency performance reviews.

Skills

Digital marketing

Content management

End-to-end launches

Project management

Web analytics

SEO knowledge

CRM/lead management

Tools

Google Analytics

CMS platforms

CRM systems

Job description

Honda Motor Europe is seeking a Digital Content Specialist to lead the development, delivery and optimisation of the motorcycle digital ecosystem across European markets. The role coordinates cross-functional teams and ensures content, assets and product information are deployed accurately and consistently across multiple markets and languages.

You’ll drive platform governance and customer-centric digital transformation.