SOCIAL MEDIA AND CONTENT LEAD

British Dealer News; Rugeley; Hybrid; GBP 28,000 - 40,000; Full time

Job summary

Merlin, one of Britain’s leading independent motorcycle brands, is seeking a content creator who can plan, produce and manage content across social channels. You will also represent Merlin at events, launches, dealer visits and riding experiences while shaping the brand’s voice and personality.

The role combines content creation, social media management and community engagement, requiring strong photography/ videography skills and the ability to connect authentically with riders and partners

Qualifications

• Active rider with genuine passion for motorcycling and a full UK motorcycle licence.
• Experience managing social media channels for a brand or business.
• Strong photography and videography skills, comfortable appearing in content and engaging with customers and riders.
• Competent using editing software such as Adobe Creative Suite, Premiere Pro, CapCut or similar.

Responsibilities

• Plan, create, manage and deliver content across all social channels.
• Help build Merlin's presence within the motorcycle community internationally.
• Produce engaging content independently and appear on camera at events and launches.
• Represent Merlin at dealer visits and riding experiences.
• Develop brand storytelling and relationships with ambassadors, riders and influencers.

Skills

Active rider

UK Motorcycle licence

Social media management

Photography

Videography

Public appearance on camera

Content editing

Tools

Adobe Creative Suite

Premiere Pro

CapCut

Job description

Purpose of the Role

This is a role for a genuine motorcyclist who wants to help shape the voice and personality of one of Britain’s leading independent motorcycle brands.

This is not simply a content creation role. We are seeking someone who can plan, create, manage and deliver content across all social channels while helping to build and strengthen Merlin’s presence within the motorcycle community internationally.

The successful candidate will be comfortable both behind and in front of the camera, capable of producing engaging content independently and confident representing Merlin at events, launches, dealer visits and riding experiences.

This role combines content creation, social media management, community engagement and brand storytelling.

You will also need to build relationships with ambassadors, riders, influencers and content partners.

We are looking for….

• An Active rider with a genuine passion for motorcycling with a full UK Motorcycle licence
• Experience managing social media channels for a brand or business.
• Strong photography and videography skill, who is Comfortable appearing in content and engaging with customers and riders
• Competent using content editing software such as Adobe Creative Suite, Premiere Pro, CapCut or similar.

A Note For Applicants

We are specifically looking for someone who rides motorcycles and understands motorcycle culture. Whilst marketing experience is important, a genuine passion for riding and an ability to connect authentically with fellow riders is equally valuable. If you’re the type of person who naturally creates content during rides, events and adventures, we’d love to hear from you.