Global Demand Gen Lead - B2B SaaS

SMART Technologies; Birmingham; On-site; GBP 65,000 - 90,000; Full time

Job summary

SMART Technologies in Birmingham is seeking a Demand Generation Manager to develop, execute, and manage marketing campaigns across UKIA and Oceania, driving engagement and demand for SMART solutions.

The role requires expert HubSpot experience, a data-driven mindset, and the ability to align global campaigns with local market objectives while collaborating with regional teams and managing budgets and partners.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• Minimum 5 years' experience in B2B marketing, growth marketing, demand generation, campaign management, or digital marketing.
• Expert-level HubSpot experience with proven success building and managing complex marketing automation programs.
• Demonstrated experience developing and executing multi-channel marketing campaigns that drive measurable business outcomes.
• Fluent written and spoken English.

Responsibilities

• Develop, execute, monitor, and optimise marketing campaigns to drive engagement, demand generation, and marketing-qualified leads.
• Act as a key contributor and influencer in SMART's growth marketing strategy, collaborating closely with cross-functional teams and marketing stakeholders.
• Create differentiated messaging and value propositions tailored for target audiences, verticals, and regional markets.
• Align with sales teams and regional stakeholders to meet demand generation objectives while ensuring stakeholder engagement and campaign effectiveness.
• Plan and manage events, webinars, and customer engagement initiatives to support lead generation and pipeline growth.
• Maintain a deep understanding of the customer journey and develop engagement strategies that improve conversion and sales readiness.
• Collaborate with global content, creative, brand, product marketing, and digital teams to create high-performing marketing assets.
• Build and manage advanced automated marketing programs including workflows, landing pages, nurture campaigns, lead-scoring models, forms, and audience segmentation.
• Initiate and manage channel marketing strategies in partnership with sales, leadership teams, and channel partners.
• Develop and execute co-marketing campaigns with partners across key markets.
• Track and report on campaign performance, pipeline contribution, and ROI, providing regular recommendations for optimisation.
• Manage campaign budgets, recommend optimisations, and adjust investment strategies based on business priorities and performance data.
• Manage external marketing agencies and suppliers where required.
• Perform other duties and support other PODs as required.

Skills

Advanced HubSpot

Growth marketing

Demand generation

Campaign management

Digital marketing

Analytical skills

Communication skills

Office tools (PowerPoint/Excel)

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

Salesforce CRM

Job description

SMART Technologies in Birmingham is seeking a Demand Generation Manager to develop, execute, and manage marketing campaigns across UKIA and Oceania, driving engagement and demand for SMART solutions.

The role requires expert HubSpot experience, a data-driven mindset, and the ability to align global campaigns with local market objectives while collaborating with regional teams and managing budgets and partners.