Global Data Analyst: Customer & Marketing Insights

BoF Careers; Greater London; On-site; GBP 42,000 - 52,000; Full time

Job summary

Burberry in London is seeking a Data Analyst to join the Decision Analytics team within Data & Analytics. You will analyse customer behaviour, marketing effectiveness, and commercial performance using SQL and modern tools like Looker, Tableau and Power BI.

You\'ll work across campaigns, clickstream data, segmentation and experimentation to deliver actionable insights for stakeholders, while developing your technical and business skills in a collaborative, fast-paced environment.

Qualifications

• Bachelor's degree in a quantitative or related field.
• Strong SQL or data querying skills and ability to manipulate datasets.
• Experience delivering data-led analysis or investigations and communicating findings.

Responsibilities

• Customer & Commercial Analytics: analyse customer behaviour, journeys, and commercial performance to identify opportunities and explain changes in business performance.
• Insight Delivery: extract, manipulate and interpret data to elevate stakeholders beyond BAU reporting.
• Marketing: analyse campaigns, touchpoints and customer behaviour to understand channel impact on trade.
• Clickstream: analyse digital data to understand the online journey and its value.
• Subject Matter Expertise: apply analytical techniques like cohort analysis, segmentation and experimentation with guidance.
• Delivery Management: prioritise work, ensuring day-to-day delivery and project execution.
• Stakeholder Collaboration: work with stakeholders to understand challenges, share insights, and own analytical work.

Skills

SQL

Data querying

BI tools

Analytical thinking

Communication

Education

Bachelor's degree

Tools

Looker

Tableau

Power BI

Job description

Burberry in London is seeking a Data Analyst to join the Decision Analytics team within Data & Analytics. You will analyse customer behaviour, marketing effectiveness, and commercial performance using SQL and modern tools like Looker, Tableau and Power BI.

You\'ll work across campaigns, clickstream data, segmentation and experimentation to deliver actionable insights for stakeholders, while developing your technical and business skills in a collaborative, fast-paced environment.