Data Analytics & Insights Analyst - Customer & Marketing

Burberry; City Of London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Burberry is seeking a data-focused professional to join the Decision Analytics team within Data & Analytics. You will support commercial, customer, merchandising and marketing analytics, leveraging Databricks, Looker and Snowplow to deliver actionable insights on a global scale.

You will partner with business stakeholders to translate data into decisions, build robust analyses, and communicate findings clearly while continuously improving analytical capabilities across the organisation.

Qualifications

• Bachelor's degree or equivalent in a quantitative field.
• Strong SQL querying and data manipulation skills.
• Experience delivering data-led analyses and clear recommendations.
• Experience with BI or data visualisation tools (Looker/Tableau/Power BI).
• Excellent written and verbal communication.

Responsibilities

• Customer & Commercial Analytics: analyse customer behaviour, journeys, and commercial performance to identify opportunities and explain changes in business performance.
• Insight Delivery: extract, manipulate and interpret information to elevate stakeholders beyond BAU reporting.
• Marketing: analyse campaigns, customer touchpoints and behaviour across online and offline channels.
• Clickstream: work with clickstream data to understand digital journeys and their value.
• Subject Matter Expertise: apply analytical methods like cohort analysis, segmentation and experimentation.
• Delivery Management: prioritise work and ensure day-to-day delivery excellence.
• Stakeholder Collaboration: understand challenges, share insights and take ownership of analytics work.

Skills

Analytical thinking

SQL querying

Stakeholder communication

Independent working

Growth mindset

Education

Bachelor's degree in a quantitative field

Tools

Databricks

Snowplow

Looker

Tableau

Power BI

Job description

Burberry is seeking a data-focused professional to join the Decision Analytics team within Data & Analytics. You will support commercial, customer, merchandising and marketing analytics, leveraging Databricks, Looker and Snowplow to deliver actionable insights on a global scale.

You will partner with business stakeholders to translate data into decisions, build robust analyses, and communicate findings clearly while continuously improving analytical capabilities across the organisation.