Global Custody & Wealth Sales Lead

Kraken; United Kingdom; On-site; GBP 91,000 - 182,000; Full time

Job summary

Payward Services is seeking a Senior Sales Lead for Custody & Wealth Management to drive global go-to-market initiatives. You will own institutional custody sales and B2B2C wealth solutions, engaging with banks, asset managers, wealth platforms, and family offices across regions.

You will collaborate with Product, Legal, Compliance, and Onboarding to scale revenue and service offerings. You will report to the Global Head of Sales and lead cross-functional teams to expand custody footprints while

Qualifications

• 7+ years building and scaling B2B or B2B2C revenue in digital asset custody or regulated infra.
• Proven track record closing complex, long-cycle mandates with institutional clients.
• Deep understanding of wealth management and custody economics.

Responsibilities

• Grow assets under custody and custody revenue with clear targets and pipeline discipline.
• Develop commercial frameworks across custody, trading, and yield products.
• Lead revenue across long-cycle enterprise mandates to mid-market motions.

Skills

B2B sales

Custody expertise

Wealth management

Executive presence

Global sales leadership

AI-first sales tooling

Negotiation

CRM discipline

Tools

CRM systems

Job description

Payward Services is seeking a Senior Sales Lead for Custody & Wealth Management to drive global go-to-market initiatives. You will own institutional custody sales and B2B2C wealth solutions, engaging with banks, asset managers, wealth platforms, and family offices across regions.

You will collaborate with Product, Legal, Compliance, and Onboarding to scale revenue and service offerings. You will report to the Global Head of Sales and lead cross-functional teams to expand custody footprints while