Global CRM Planning & Lifecycle Manager

Pentland Brands Limited; Greater London; Hybrid; GBP 65,000 - 80,000; Full time

Benefits offered by this job

Hybrid working

Discretionary bonus

Generous holiday allowance

Product discounts

Healthcare support

Gym and fitness discounts

Cycle to work scheme

Electric car scheme

Job summary

Pentland Brands is seeking a CRM Manager to lead the CRM planning function across our global portfolio. You will translate brand and commercial priorities into clear, customer-centric CRM plans covering Email, SMS and emerging channels.

You will manage a CRM planning team, partner with Brand, Ecommerce and Insights stakeholders, and own the end-to-end CRM briefing and testing programs. Hybrid working is supported.

Qualifications

• Experience in CRM, lifecycle marketing or related discipline.
• Proven ability to develop CRM planning teams.
• Strong planning and customer journey experience.
• Stakeholder management in a complex, matrix organisation.
• Experience with ESP or CDP tools.
• Experience with onsite analytics/BI reporting.

Responsibilities

• Lead and develop a team of CRM Planning Executives across the Pentland Brands portfolio.
• Manage CRM activity across Email, SMS, WhatsApp and evolving channels.
• Set priorities and allocate CRM planning resources across brands and markets.
• Build capability in journey planning, segmentation, measurement and stakeholder management.
• Balance commercial aims with customer relevance, retention objectives and engagement.

Skills

CRM planning

Lifecycle marketing

Email marketing

Stakeholder management

Project management

Team management

ESP/CDP experience

Tools

Ometria

Braze

Salesforce Marketing Cloud

Job description

Pentland Brands is seeking a CRM Manager to lead the CRM planning function across our global portfolio. You will translate brand and commercial priorities into clear, customer-centric CRM plans covering Email, SMS and emerging channels.

You will manage a CRM planning team, partner with Brand, Ecommerce and Insights stakeholders, and own the end-to-end CRM briefing and testing programs. Hybrid working is supported.