Global Creative Strategist—Localize & Optimize Campaigns

Grüns; United Kingdom; Remote; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Generous PTO

Free Grüns products

Health & wellbeing perks

Job summary

Grüns is seeking a Senior Creative Strategist to own international creative for multiple markets. This fully remote role focuses on strategy, concepting campaigns, and shipping assets that feel local everywhere we launch.

You will lead the full creative lifecycle, build pipelines, and partner with the Chief International Officer to establish an international team. Ideal candidates have 4–7+ years in creative strategy, performance design, and paid media.

Qualifications

• 4-7+ years spanning creative strategy, performance design, and paid media.
• Localized and shipped performance creative across multiple countries and languages, not just translations.
• Can point to real performance results, concepts built that moved CTR, CVR, or nCAC, with data to back it up.
• Strong hands-on video editing chops (CapCut, Premiere, or After Effects) and can produce multiple variants quickly.
• Fluent in Figma and can build modular, multi-language templates.
• Uses AI tools as a core part of their workflow, not an afterthought.
• Experience working in a regulated category or with claim restrictions is a nice-to-have

Responsibilities

• Generate fresh creative concepts, briefs, and scripts on a weekly cadence for international paid media testing.
• Localize US creative fast and ship international-ready assets, building a repeatable pipeline.
• Turn raw creator footage into high-performing UGC video ads at volume, with strong hooks and pacing.
• Run a data-driven testing framework across Meta, TikTok, YouTube, and Snap, and iterate based on CTR, CVR, and nCAC.
• Develop market-specific creative concepts, not just translations, that stay culturally relevant and still feel like Grüns.
• Build an EFSA and GDPR-safe claim library and workflow so compliance never kills the creative.
• Support localized web and landing page creative for launches until we bring on a dedicated ecommerce designer.
• Set the foundation for an international creative team, including recommendations on when and where to add your first hire.

Skills

Creative strategy

Performance design

Paid media

Localization

Video editing

Figma

AI tools

Tools

CapCut

Premiere

After Effects

Job description

Grüns is seeking a Senior Creative Strategist to own international creative for multiple markets. This fully remote role focuses on strategy, concepting campaigns, and shipping assets that feel local everywhere we launch.

You will lead the full creative lifecycle, build pipelines, and partner with the Chief International Officer to establish an international team. Ideal candidates have 4–7+ years in creative strategy, performance design, and paid media.