Global Brand Strategy & Growth Leader

Joma Jewellery & Katie Loxton; Banbury; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

33 days holiday

Staff discount across both brands

Generous staff benefits

Hybrid and office flexibility

Job summary

Joma Jewellery & Katie Loxton is seeking a Head of Brand Marketing to define and drive the strategic direction for both premium brands. You’ll own the Brand Strategy and Marketing Roadmap, shape annual and seasonal plans, and lead brand managers, social teams and external PR partners to deliver growth.

You will lead customer-first marketing, build strong brand equity and ensure integrated campaigns across product, media and retail, while measuring impact and ROI.

Qualifications

• Experience leading brand strategy for consumer brands.
• Strong commercial mindset balancing long-term brand building with short-term performance.
• Experience leading and developing high-performing teams.
• Strong understanding of customer insight, market trends and commercial performance.

Responsibilities

• Define and lead long-term Brand Strategy & Marketing Roadmap for both brands.
• Develop integrated go-to-market strategies across product, retail, digital and partnerships.
• Lead social growth, community building and influencer programmes.
• Oversee PR, influencer and brand partnerships with external partners.
• Establish and maintain measurement frameworks across brand activity to drive ROI.
• Collaborate with cross-functional teams to align brand strategy with business priorities.

Skills

Brand strategy

Marketing leadership

Customer insight

Cross-functional collaboration

Brand storytelling

Go-to-market planning

Measurement & KPIs

Job description

Joma Jewellery & Katie Loxton is seeking a Head of Brand Marketing to define and drive the strategic direction for both premium brands. You’ll own the Brand Strategy and Marketing Roadmap, shape annual and seasonal plans, and lead brand managers, social teams and external PR partners to deliver growth.

You will lead customer-first marketing, build strong brand equity and ensure integrated campaigns across product, media and retail, while measuring impact and ROI.