Brand Strategy & Growth Director

Joma Jewellery Ltd; Banbury; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

33 days holiday

Staff discount across brands

Hybrid working

Job summary

Joma Jewellery Ltd is seeking a Head of Brand Marketing to set the future direction for Katie Loxton and Joma Jewellery. You will own the Brand Strategy and Marketing Roadmap, translating customer insight, product priorities and business goals into integrated marketing plans across all channels.

You will lead Brand Managers, Social Media and PR partners, shaping the annual and seasonal roadmap, driving customer acquisition, loyalty and commercial growth while balancing long-term brand building

Qualifications

• Strong experience leading brand strategy and marketing in a consumer-facing, commercially driven business.
• Proven ability to translate customer insight, product strategy and commercial priorities into integrated marketing plans.
• Excellent leadership, collaboration and stakeholder management across multiple teams.

Responsibilities

• Own the long-term Brand Strategy & Marketing Roadmap for Katie Loxton and Joma Jewellery.
• Shape annual and seasonal brand plans, launches, partnerships, PR, influencer programmes and retail activations.
• Lead Brand Managers, Social Media and external PR partners to deliver customer-first marketing and measurable growth.
• Define measurement frameworks across brand activity and optimize investment for commercial impact.

Job description

Joma Jewellery Ltd is seeking a Head of Brand Marketing to set the future direction for Katie Loxton and Joma Jewellery. You will own the Brand Strategy and Marketing Roadmap, translating customer insight, product priorities and business goals into integrated marketing plans across all channels.

You will lead Brand Managers, Social Media and PR partners, shaping the annual and seasonal roadmap, driving customer acquisition, loyalty and commercial growth while balancing long-term brand building