Global Brand Planning Lead

Asos; England; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Employee discount

Development opportunities

Sample sales

LinkedIn learning

Annual leave 25 days

Discretionary bonus

Private medical care

Flexible benefits

Job summary

ASOS is recruiting a Brand Planning Manager to translate brand and business strategy into one integrated, executable global brand plan. The role connects Strategy, Brand Marketing, Product, Commercial, and local markets, turning direction into clear annual and seasonal plans and market calendars.

You will lead the day-to-day planning rhythm, engage markets, and ensure governance and clarity across teams, while maintaining alignment with strategic priorities and measurable outcomes.

Qualifications

• Experience translating strategy into integrated annual and seasonal brand plans.
• Ability to lead cross-functional planning forums and governance.
• Strong stakeholder management and communication across global markets.

Responsibilities

• Translate strategy into integrated annual and seasonal brand plans.
• Lead day-to-day planning rhythm and governance for global calendar.
• Own market handovers, local market inputs, and market-fit requirements.
• Define channel roles, investment guardrails and performance measures.
• Collaborate with Brand Strategy, Consumer Insight, Performance Marketing and Agencies.
• Provide senior planning direction and coaching within the team.

Skills

Brand planning

GTM planning

Marketing strategy

Cross-functional leadership

Stakeholder management

Communication skills

Job description

ASOS is recruiting a Brand Planning Manager to translate brand and business strategy into one integrated, executable global brand plan. The role connects Strategy, Brand Marketing, Product, Commercial, and local markets, turning direction into clear annual and seasonal plans and market calendars.

You will lead the day-to-day planning rhythm, engage markets, and ensure governance and clarity across teams, while maintaining alignment with strategic priorities and measurable outcomes.