Global Brand Experience & Design Leader

Imperial Brands; West of England; On-site; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Bonus scheme

Award-winning development programmes

Job summary

Imperial Brands is seeking a global design leader to define and drive the design vision across a portfolio of consumer and corporate brands. The role aims to embed design as a strategic lever for growth and differentiation, spanning branding, packaging and brand ecosystems.

You will shape end-to-end design capability, govern design practices, and partner with Marketing Excellence to elevate design maturity and commercial impact across omnichannel experiences.

Qualifications

• Senior-level design leadership experience in large global organisations.
• Ownership of enterprise-wide design strategy across multiple brands.
• Strong experience in packaging design, experience design, design thinking, governance, innovation and operations.
• Proven ability to drive commercial outcomes through design.

Responsibilities

• Develop and execute a comprehensive global design strategy spanning branding, packaging, experience, and brand ecosystems.
• Lead design thinking around future regulatory challenges and ensure brands remain differentiated and effective within restricted environments.
• Act as executive custodian of relationships with leading global design agencies.
• Establish design governance frameworks and best practices across the organisation.
• Build and enhance global design capability in partnership with Marketing Excellence.
• Drive consistency, quality, and effectiveness across omnichannel brand experiences.
• Support innovation and new product development through design-led thinking and strategic creativity.
• Ensure design initiatives deliver measurable commercial impact and business outcomes.

Skills

Senior design leadership

Enterprise design strategy

Omnichannel brand experience

Design governance

Agency management

Tools

Packaging design

Experience design

Design thinking

Innovation

Job description

Imperial Brands is seeking a global design leader to define and drive the design vision across a portfolio of consumer and corporate brands. The role aims to embed design as a strategic lever for growth and differentiation, spanning branding, packaging and brand ecosystems.

You will shape end-to-end design capability, govern design practices, and partner with Marketing Excellence to elevate design maturity and commercial impact across omnichannel experiences.