Global Brand Experience & Design Leader

Imperial Brands Plc; West of England; On-site; GBP 120,000 - 180,000; Full time

Job summary

Imperial Brands Plc in the United Kingdom seeks a senior design leader to define and drive the global design vision across a portfolio of consumer and corporate brands.

You will embed design as a strategic growth driver, shape end-to-end brand experiences, and establish governance across packaging, identity and omnichannel touchpoints.

The role offers high visibility, autonomy and an opportunity to influence at the executive level while navigating regulatory developments.

Qualifications

• Senior design leadership experience within large-scale global organisations.
• Proven ownership of enterprise-wide design strategy across multiple brands and categories.
• Experience in packaging design, experience design and design governance.

Responsibilities

• Develop and execute a comprehensive global design strategy spanning branding, packaging, experience, and brand ecosystems.
• Lead design thinking around regulatory challenges and ensure brands remain differentiated and effective.
• Act as executive custodian of relationships with leading global design agencies and ensure alignment with objectives.
• Establish design governance frameworks and best practices across the organisation.
• Build global design capability in partnership with Marketing Excellence.
• Drive consistency and quality across omnichannel brand experiences.
• Support innovation and new product development through design-led thinking.
• Ensure design initiatives deliver measurable commercial impact and business outcomes.

Skills

Senior design leadership

Enterprise-wide design strategy

Packaging design

Experience design

Design thinking

Design governance

Innovation

Omnichannel brand experience

Agency partnerships

Cross-functional collaboration

Job description

Imperial Brands Plc in the United Kingdom seeks a senior design leader to define and drive the global design vision across a portfolio of consumer and corporate brands.

You will embed design as a strategic growth driver, shape end-to-end brand experiences, and establish governance across packaging, identity and omnichannel touchpoints.

The role offers high visibility, autonomy and an opportunity to influence at the executive level while navigating regulatory developments.