Global Brand Director

Nelsons; London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

A leading natural healthcare company is seeking a Global Brand Director to accelerate growth through innovative brand strategies and a high-performing team. The successful candidate will lead diverse marketing initiatives and ensure impactful brand positioning across multiple countries, contributing to the company's ambitious goals.

Benefits

Annual bonus potential

25 days holiday plus Bank holidays

Free products and staff discounts

3pm Friday finishes all year round

Hybrid and flexible working

Paid days off to volunteer

Cycle to work scheme

Weekly running club

Qualifications

• Experience leading multi-country brand strategy and marketing activation.
• Track record of business growth and effective resource allocation.

Responsibilities

• Lead global brand strategy and growth strategies for natural healthcare brands.
• Manage and coach a direct brand marketing team.
• Collaborate across teams to enhance brand performance.

Skills

Brand Strategy Development

Marketing Activation

Digital Marketing

Team Leadership

Communication

Education

Experience within a branded consumer goods business

Health and wellness experience an advantage

Job description

Global Brand Director

About us

Nature, nurture and wisdom We believe nature holds the key to our emotional and physical wellness, providing gentle yet effective remedies. At Nelsons, we harness these powerful ingredients and infuse them with centuries’ worth of expertise to offer traditional treatments for a modern world. We’re an award winning, family-owned business, whose passion for providing natural healthcare choices since 1860 continues to drive us today.

Nelsons is one of the UK’s leading and Europe’s longest established manufacturers of natural healthcare products, having built up an impressive portfolio including the world-famous RESCUE Remedy, Spatone and Teetha We have boots on the ground in the UK, Europe, and the US as well as a distribution network of over 70 countries globally and we're not stopping there. Our phenomenal, international teams are collaborative, high achieving, and high energy.

What’s next? Growth, and lots of it! We’re experiencing a significant and exciting period of global expansion and we’re looking for talented, ambitious individuals to help drive meaningful impact across the business.

The role

The Global Brand Director will join the business at an incredibly exciting time:

• Strong Brands in Rapidly Growing Categories: Nelsons portfolio of brands (RESCUE, Bach Original Flower Remedies, Spatone, Nelsons Teetha and Nelsons Arnicare) have a strong consumer reputation and are used to address some of the fastest-growing natural healthcare needs such as stress, sleep and emotional wellbeing

• Business ambition to double the global sales: Nelsons is midway through a transformation to step-change business growth, by focusing resources on winning in the market and investing in enhanced capabilities in areas such as marketing, creative, innovation and digital/ecommerce.

• Global go-to-market capability: Nelsons operates across all continents, with a mix of owned inmarket operations and strong distributor partners. This capability enables successful growth initiatives to scale rapidly across multiple markets. Key existing markets include UK, France, Germany and USA. Within the marketing function we are embedding a “One Marketing Team” model of global growth strategies and creative leadership, combined with local in-market activation excellence.

The Global Brand Director role is a key leadership role within Nelsons – responsible for accelerating Nelsons’ business growth through smart brand marketing strategies and consumer activation. Their direct team will include 8 team members responsible for brand strategy (including brand positioning, communication ideas and brand visual identity), multi-region campaigns, digital and performance marketing, and brand education (to healthcare professionals, retail staff and internal teams). They will partner closely with the Global Product & Innovation Director (responsible for product portfolio and innovation strategy), the Head of Creative Operations (who leads a hybrid team of internal creative talent and external specialist freelancers), and the three Regional Marketing Leaders (France/Germany, UK/Export, and US). The Global Brand Director role reports to the Group Marketing Director.

Key Responsibilities

• Lead Global Brand Strategy (Brand Positioning and Growth Strategies) for the Nelsons portfolio of natural healthcare brands. - Ensure each brand has a distinctive and consumer-motivating brand positioning. The positioning will provide clarity and direction to our wider team and retail customers/distributors, and be a powerful springboard for successful innovation and consumer activation.
• Ensure each brand has a distinctive and creatively impactful brand visual identity which leverages the brands’ distinctive brand assets - Lead the 3 year and 1 year marketing activation calendar, partnering with Regional Leads to ensure plans address the growth opportunities of existing and emerging geographies.
• Lead and coach a direct team of Global Brand Marketing, Education and Ecom/Performance Marketing experts, and partner with the Global Product & Innovation Director, Regional Marketing Leads, and Head of Creative Operations.
• Provide clear and inspiring briefs to creative teams – both the internal team and external freelancers / agencies. Coach internal team to ensure high quality of creative briefs and effective creative feedback.
• Lead the digital (performance marketing) and AI upskilling of the team – bringing a culture of digital curiosity and learning to the team and embedding new ways of working that enhance brand impact, team productivity and return-on-investment. -
• Recommend resource allocation during budgeting process – to maximise commercial growth and strengthen the equity of our brands - Role model the evolution of Nelsons into becoming a more consumer-centric business

We’d love you to have

• Experience of leading both multi-country brand strategy development and multi-country marketing activation. Able to keep strategy and activation powerfully simple.
• Experience of leading a brand’s revitalisation through consumer positioning, creative idea, identification of focused growth drivers and smart use of distinctive brand assets
• A proven track record of step-changing business growth – with an entrepreneurial and creative scale-up mindset that enables mid-sized budgets to make a disproportionately big impact.
• Exceptional clarity of communication.
• Able to inspire the wider business with a clear vision for the brands – and distil brand strategy down to simple growth drivers and focused activation.
• A proven track record of building high performance teams – both direct teams and crossfunctional teams.
• Experience within a branded consumer goods business (health and wellness experience an added advantage).
• Ideally, experience of working in regulated categories.
• Strong digital marketing skills and an innate digital curiosity. Experience of coaching and upskilling teams in performance marketing as a lever of business growth.
  

A 'Rescue Day' each year to use how you need, a duvet day? A spa day? We've got you!

Annual bonus potential

️ 25 days holiday per year, plus Bank hols PLUS Christmas shut down - whoop!

Free products and staff discounts to keep you healthy and happy

3pm Friday finishes ALL YEAR ROUND (if you have done your work, obvs!)

Hybrid and flexible working

Paid days off to volunteer for some awesome charities

Cycle to work scheme

️ Weekly running club

We also have regular socials plus all your standard stuff such as pensions, eye test vouchers and season ticket loans. We can tell you all about what is available to you when you start!