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Global Brand Director, Hardys

Vinarchy

Weybridge

Hybrid

GBP 100,000 - 150,000

Full time

2 days ago

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Job summary

Vinarchy is seeking a visionary Global Brand Director for Hardys to lead the brand's transformation and growth on a global scale. This role involves shaping brand strategies in collaboration with regional teams and driving innovation in a dynamic market. Ideal candidates will have significant FMCG experience and a strong leadership presence, ready to join an innovative wine company.

Benefits

Annual wine allowance

Flexible hybrid working

Paid Parental Leave

Fast Friday finishes

Access to learning library

Private Health Insurance Discounts

Qualifications

Proven experience in FMCG and alcohol marketing.
Strong commercial mindset with P&L management.
Visionary thinking to craft compelling brand strategies.

Responsibilities

Lead development of global brand vision and transformation roadmap.
Drive brand growth through strategic market opportunities.
Oversee brand marketing strategy including pricing and innovation.

Skills

Brand strategy

Stakeholder management

Commercial acumen

Leadership

Education

12+ years of marketing experience

Vinarchy Weybridge, England, United Kingdom

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Vinarchy Weybridge, England, United Kingdom

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About Us

Vinarchy. Redefining Wine.

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine.

Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.

About The Role

We are seeking a visionary and commercially astute Global Brand Director to lead the transformation of one of the world’s most iconic wine brands: Hardys. Based in Weybridge, UK, and reporting directly to the Chief Marketing Officer, this newly created role offers a unique opportunity to shape the brands global agenda.

As a key member of the global marketing leadership team, you will be responsible for defining and executing a bold, insight-led brand strategy that drives growth, relevance, and profitability across all markets. You will work closely with regional marketing teams, global innovation, and commercial leaders to unlock the full potential of the Hardys brand—ensuring it continues to lead in a rapidly evolving global wine landscape.

Key Responsibilities

Lead the development of a compelling global brand vision and a 5-year transformation roadmap, grounded in deep consumer, customer, and commercial insight.
Design and implement the global marketing strategy for Hardys, including brand architecture, innovation pipeline, visual identity, pricing strategy, and annual brand plans.
Drive brand growth and profitability by identifying and capitalizing on strategic opportunities across key global markets.
Oversee the global A&P investment for Hardys, ensuring optimal allocation of resources to maximize brand impact and ROI.
Lead innovation and new product development, partnering closely with the Global Innovation team to bring breakthrough ideas to market.
Build strong cross-functional and cross-market relationships, influencing and aligning key stakeholders including regional marketing teams, commercial leads, and executive leadership.
Foster a high-performance, collaborative team culture, empowering and developing talent across geographies.
Champion brand excellence and continuous improvement, ensuring Hardys remains at the forefront of consumer relevance and commercial success.

What You'll Bring

As a seasoned marketing leader with deep experience in FMCG and the wine or broader alcohol category, you bring a rare combination of strategic vision, commercial acumen, and global brand-building expertise.

You are a confident and influential leader, capable of engaging and inspiring stakeholders at all levels—from cross-functional teams to the Executive Leadership Team, CEO, and Board. You thrive in complex, matrixed environments and are passionate about driving transformational change.

You’ll Be Able To Demonstrate

12+ years of progressive marketing experience in FMCG, including at least 5 years in senior leadership roles, including exposure to alcohol marketing (wine, beer, or spirits).
Global and regional brand leadership experience, with a proven ability to drive brand performance across diverse markets.
Visionary thinking and the ability to craft and execute a compelling 5-year brand strategy grounded in consumer, customer, and commercial insight.
World-class marketing capabilities, including brand positioning, creative development, innovation, and go-to-market execution.
Exceptional stakeholder management skills, with a track record of influencing senior executives and navigating complex organisational dynamics.
Strong commercial mindset, including experience managing P&Ls and optimising brand profitability.
Proven leadership in building high-performing teams, fostering collaboration, and developing talent across geographies.
A results-driven, accountable approach, with a relentless focus on continuous improvement and brand growth.
Outstanding communication and presentation skills, with the ability to inspire, align, and mobilise teams and partners globally.

Why join us?

Join a company at the forefront of global wine innovation, where your leadership will shape the future of one of the world’s most iconic wine brands.

We believe in empowering our people and celebrating success, and offer a competitive rewards package plus:

Annual wine allowance and access to unique wine specials
Flexible hybrid working (1-2 days per week from home)
Paid Parental Leave
Start your weekend early with our Fast Friday finishes!
Modern office located Weybridge
Go Beyond Day - make a difference in your local community
Access to an extensive online learning library
Private Health Insurance Discounts & Annual Flu Vaccination Program
Employee Assistance Program & Various exclusive employee discounts

Ready to redefine your future? APPLY TODAY!

At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.

Seniority level

Seniority level
Executive

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Beverage Manufacturing

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