Creative Director, Brand Innovation Lab

Redefined Ltd; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company seeks a Creative Director to spearhead innovative campaigns across multiple platforms. You will manage a talented team, partner with stakeholders, and drive creative decisions that resonate with global brands. This role is fundamental in shaping the brand narrative and ensuring successful client relations in a fast-paced environment.

Qualifications

• Experience as a Creative Director in agency or in-house setting.
• Ability to manage multiple projects and teams.
• Passion for innovation and high creative standards.

Responsibilities

• Lead and direct creative strategies for campaigns across multiple channels.
• Collaborate with various teams to ensure project alignment.
• Mentor and develop the skills of junior creative team members.

Skills

Creative Strategy

Visual Design

Interactive Advertising

Presentation Skills

Data-Driven Decision Making

Education

Portfolio demonstrating creative direction

Job description

DESCRIPTION

As a Creative Director in the EU Brand Innovation Lab team, you will be leading one-of-a-kind campaigns for a wide range of global brands from creative brief to launch. You'll partner with a solutions manager to lead the Entertainment and Hospitality business and manage a team of art directors, copywriters, designers. You and your team will partner closely with content producers and design technologists to create innovative programs using the full Amazon's canvas (i.e. Alexa, Twitch, IMDb, Prime Video). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope.

CDs investigate Amazon/3P data to generate insights based on observed customer behavior. And, through a deep understanding of Amazon's suite of tools and services, they recommend a campaign framework that balances advertiser goals with customers' expectations of frictionless commerce.

In this role, you will craft high-level creative strategies that solve business needs for Entertainment and Hospitality brands. You'll think across Amazon platforms and beyond, manage complex projects, and create tailored content across channels driving the marketing objectives of advertisers. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that impact the broader department. And finally, you will work towards preserving the team culture of collaboration, teamwork, innovation, inspiration, and foster positive internal and agency relationships. You'll provide mentorship to a variety of creative disciplines, developing their skills and helping guide their careers forward.

Key job responsibilities
- Define the creative strategy for multiple advertisers
- Concept, design, and execute innovative ad campaigns and experiences for global brands‑from developing the creative brief to launching the campaign.
- Independently direct campaigns and collaborate with internal teams, clients, and external agency partners
- Direct creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development process
- Partner with and/or lead art directors, copywriters, designers, solutions managers, developers, and content producers to create customer-focused solutions that deliver on advertiser objectives
- Deliver high-quality copy for campaigns across different Amazon touch-points
- Provide in-depth understanding of copywriting for all formats-digital, print, out-of-home, video and audio scripts, and more
- Synthesize strategic research and/or data to develop campaign ideas
- Lead the creation of presentations; present ideas and concepts to clients, agencies, and internally
- Make creative trade-off decisions between teams, clients, and end-customer needs
- Measure and evaluate current processes within the department and improve them through documentation
- Mentor and inspire other creatives

A day in the life
- Partnering with IMDb to create a reality content series
- Create an AR experience to bring to life theatrical campaigns
- Reviewing and improving campaign ideas and presentation decks
- Working through creative messaging feedback with Legal and PR
- Presenting a campaign to brand clients and their partner media and / or creative agency
- Reviewing video edits for an influencer product launch campaign
- Writing documentation to improve creative processes
- Helping develop and manage the careers of direct reports

About the team
The Brand Innovation Lab team is the internal group within Amazon that creates one-of-a-kind campaigns and activations for global advertisers, like Warner Brothers, Activision, LEGO, McDonald's, and EA FC. Using all of the different platforms within the Amazon canvas (Custom landing pages on Amazon.com, Alexa, Twitch, Prime Video, etc.), we create campaigns that reach millions of Amazon customers across our digital channels and out in the real-world.

BASIC QUALIFICATIONS

- Experience in driving compelling creative strategy and execution at an agency or in-house creative team
- You must submit your online portfolio to be considered for this job.
- Body of work that demonstrates account/campaign planning, creative direction, visual design skills, and interactive/digital advertising experiences• Proven ability to ideate for film, print, digital, out-of-home, experiential and social
- Experience as a Creative Director at either agency or advertiser, with a copywriter or art director background
- Passion for experimentation and innovation
- Relentlessly high creative standards and exceptional attention to detail
- Data-driven and obsessed with measurable impact of a campaign
- Ability to juggle many projects and consistently deliver results despite competing priorities
- Excellent presentation skills and ability to gracefully defend creative decisions to leadership, driving creative alignment with leadership and stakeholders
- Ability to thrive in a fast-paced, highly entrepreneurial environment with multiple different stakeholders and regulatory requirements

PREFERRED QUALIFICATIONS

- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
- Award-winning portfolio
- Solid experience in digital advertising
- Experience in retail business and marketing

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.