Global B2C Sales Growth Leader

British Council; United Kingdom; Hybrid; GBP 63,000 - 72,000; Full time

Benefits offered by this job

Civil Service Pension Scheme

Job summary

British Council in the United Kingdom seeks a bold, commercially driven leader to transform and own the B2C sales performance across a global network. You will shape strategy and drive measurable growth, working with customer-facing teams across markets, regions, and contact centres worldwide.

You’ll unite data, insight, and frontline expertise to improve conversion, simplify journeys, and embed scalable sales approaches. This is a role to lead change at scale with senior stakeholders.

Qualifications

• Proven track record of leading sales growth and revenue delivery in customer-facing contexts.
• Strong commercial acumen with experience owning or influencing revenue targets.
• Experience leading across multi-site or geographically dispersed teams in a global context.
• Hands-on operational leadership within customer management or sales environments.
• Ability to translate data and insight into actionable sales improvements.
• Strong stakeholder management and influencing skills across senior audiences.
• Experience driving transformation and leading change at pace.
• Desirable: experience in retail or D2C environments.

Responsibilities

• Lead and deliver the B2C sales growth strategy across global customer-facing teams.
• Collaborate with markets, contact centres, and regional ops for high-impact execution.
• Develop and implement improved sales processes from current to future models.
• Balance customer experience, efficiency, and commercial impact in improvements.
• Connect marketing, digital, transformation and customer ops to align priorities.
• Drive cultural change and build cross-functional alignment for performance.
• Influence senior stakeholders to deliver a unified growth agenda.

Skills

Sales growth

Conversion optimization

Revenue delivery

Global collaboration

Stakeholder influencing

Transformation leadership

Data-driven decisions

Education

Degree level qualification or equivalent professional experience

Job description

British Council in the United Kingdom seeks a bold, commercially driven leader to transform and own the B2C sales performance across a global network. You will shape strategy and drive measurable growth, working with customer-facing teams across markets, regions, and contact centres worldwide.

You’ll unite data, insight, and frontline expertise to improve conversion, simplify journeys, and embed scalable sales approaches. This is a role to lead change at scale with senior stakeholders.